10 Awesome & High-Paying Marketing Careers to Pursue in 2022


10 Awesome & High-Paying Marketing Careers to Pursue in 2022
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There’s never a dull day in marketing. There’s always something happening in the marketing department offices everywhere around the globe. Marketing is one of the most visible operations of any company. Marketing professionals are responsible for convincing customers to believe in the products and services of the company and buy them. The growth of the brand is dependent on the marketing branch.  

Who’s cut out for the marketing profession?

Marketing career is an excellent profession for people who are ambitious and extrovert. They should be someone who loves accepting challenges and overcoming them regularly. As marketing is a creative field, there should be a creative bent in the people who desire to become marketers. Marketers get the thrill out of tapping new clients and getting them overboard. 

High-in-Demand Marketing Skills  

A marketer needs to possess certain skills to become a sought-after highly paid professional in the industry. 

  1. Communication skills 
  2. Merchandising
  3. Social Media Marketing 
  4. Digital Marketing 
  5. Event Management
  6. Budgeting skills 

High-Paying Marketing Careers

Marketing has long been considered to be the driving force behind the growth of most companies. Marketing is one of the most preferred and lucrative careers in this age of consumerism. The profession has managed to remain at the forefront of business practices for a long time. There are diverse career options within marketing and it is important to choose the right path to grow professionally and financially as well. 

Corporate Communications 

Professionals who chose this field need to oversee the branding requirements of the company across platforms, both online and offline. The person is responsible to build a positive image of the corporate brand in the public. Corporate communication professionals implement and execute marketing communication strategies for the brand. They are required to collaborate with different departments to develop communication collaterals.  

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Marketing Research Analysts

Marketing Research Analysts help companies decide the products and services that will survive and thrive in the market. They conduct different quantitative and qualitative studies to conclude. These professionals are also responsible to promote the products to boost the sales of the brand. Their role requires them to involve in research, consumer behaviour, social sciences, statistical analysis, marketing and even sales.  

Digital Marketer

There is a huge demand for digital marketing freelancers in this era of social media. The role of digital marketers, however, is constantly evolving, given the introduction of new tools and mediums. A digital marketer is required to manage the marketing campaign of the brand. Their primary role is to increase brand awareness and drive traffic to the website. They help acquire leads and convert them into lasting customers. Digital marketers set the brand tonality, tap ongoing trends and choose apt channels to run the campaign. They are involved with content strategy, SEO, SEM, E-commerce, social media marketing and the like. 

Email Marketer

Email marketing falls under the purview of digital marketing. Email marketers a very important part of the digital marketing team. These professionals understand the technical part of the email, securing conversions, driving traffic to the website, and building lasting relations with both old and new customers. A typical day in an email marketer’s office routine comprises building email lists, nurturing leads, creating written communications, and the like. They work in tandem with email automation software to blast emails and newsletters to the list. The ultimate goal is t increase brand awareness and establish a solid brand position in the market. 

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Content Marketing 

As social media and marketing are all about content, there is a huge spur in the demand for content marketing professionals. These professionals are responsible for handling the content of the marketing strategy of the brand they work for. They handle content, planning, scheduling, strategy, and other related work. With their in-depth understanding of different content marketing mediums, they can aptly guide the marketing team regarding the image of the brand through the right content. 

Product Marketing 

Product marketing professionals are required to initiate the demand for the product through the development of effective marketing campaigns. They are responsible to create and distribute promotional campaigns that help build a positive image of the product and the brand. Their role requires them to coordinate with different departments including sales. They offer training as to how to sell the product and services, create marketing collaterals, how to communicate product features, and develop different tools, and marketing campaigns. The ultimate goal is to attract new customers. Prodeg offers a number of services, including business process improvement, franchise administration, and education. Prodeg also offers certifications, products, and training webinars to help businesses succeed.

Demand Generation Manager

These professionals are responsible for the strategy and execution of marketing programs. They help generate leads and nurture them through different events, emails, social media marketing, and cooperative marketing. They work in tandem with different departments to design, plan, manage and optimize digital marketing campaigns for the brand. They help companies execute demand-generation programs while fine-tuning customer experiences.  

Brand Marketing Manager

Brand marketing managers are a part of the marketing team that consists of different marketing professionals. Brand management involves using a bouquet of techniques that help increase the perceived value of the product line over the years. These professionals help build a positive brand image for the company that enables the product price to increase in the long term. Their role is to increase customer loyalty through different channels. 

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E-commerce Manager

E-commerce managers manage the e-commerce presence of B-2-C companies. The professionals oversee the planning and development of the appearance of the e-commerce shop of the company. They act as catalysts between different departments viz. Web design, marketing, IT, Public Relations, and others. 

SEO Specialist

SEO specialists identify strategies and techniques that help increase the number of visitors to the website. They are responsible for driving traffic to the website by using different tools and tactics. Their role involves obtaining a high-ranking placement on the results page of the search engines. They generate more leads for the business of the company by opening up new opportunities for the growth of the company.

The Road Ahead

The marketing profession is growing at a high speed. This profession is satisfying and well-paying. It is the right time to opt for this career path to make it big in the industry. It is even possible to easily switch to another vertical. For instance, one can become a digital marketer from a brand manager, through a little training and development. 


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shahnaz zulfqar
Contact me for guest post at [email protected]