10 Bad companies with worst reputation score


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If you’re trying to decide the best fast food restaurant to order a burger from and which bank to set up a savings account with or which airline you’ll use to take your family on their next vacation…you usually have choices. When it’s time to pick a choice it’s likely that you’ll take the reputation of each company in consideration.

Reputation Institute evaluates companies across seven ” dimensions” that include products and services innovation work environment governance, citizenship, leadership and performance. These categories are the factors that influence reputation, with some more than others in specific sectors. Reputation scores may range between the range of 0 to 100. A score of 0 to 39 is considered poor, 40 to 59 is considered weak, 60-69 is regarded as average, 70-79 is regarded as solid, and anything over is considered to be excellent.Here is the list of companies which are otherwise giants in their representative field, but a bad reputation score places them in the bad companies category. 

Sears Reputation score: 58.6 (weak)

In the retail business, Sears continues to earn low scores despite narrowly staying out of bankruptcy.

BP Rating: 58.0 (weak)

BP was awarded a low score due to environmental issues.

Spirit Reputation score of Airlines: 54.2 (weak)

Spirit Airlines ranked last as they are unable to match other airlines’ services and products.

Goldman Sachs Reputation score: 52.8 (weak)

Goldman Sachs trails behind other finance and investment companies.

Comcast Reputation Score: 51.3 (weak)

The company is most well-known for its media conglomerate and cable provider Comcast is not a top performer in its constantly changing industry.

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Philip MorrisReputation score: 45.9 (weak)

Philip Morris — best famous for its Marlboro cigarettes was awarded only a low score.

Facebook Rating: 45.2 (weak)

The company is headquartered in Silicon Valley, Facebook continues to battle with its reputation.

Trump Organization Reputation score: 33.8 (poor)

Trump Organization Trump Organization received the lowest score out of all the 10 lowest-ranked companies.

McDonald’s Reputation score 60.1 (average)

McDonald’s score is a reflection of the public’s concerns about fast food restaurants that operate in the beverage and food drink sector.

Volkswagen Reputation score: 63.7 (average)

Volkswagen is actually a average-scoring company in general, but it’s placed last in the automobile sector.

Conclusion

Based on research conducted by a international marketing company there are at most two dozen aspects that play the biggest impact on the image of a business. These include everything in quality from its services and products, to its innovation and customer service to ethical behavior, philanthropy and environmental sustainability.

A lot of companies listed that are on this list struggle with minor issues that could be addressed through time and appropriate public relations efforts. In some cases, the issues are to be more deeply embedded in the business’s culture or model.


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John Mclane