The number of active websites around the world is about 1.7 million. But unfortunately, 88% of the people cannot stay on the website longer and leave the website because of the poor user experience, according to the study. Especially those websites who actually build and develop to sell the product and services online. In other words, people cannot get attracted and get good user experience while using e-commerce websites.
B2B stands for business to business. B2B means deals between two businesses, a sales and purchase between two business people. For example: seller and retailer/ wholesaler and retailer.
The B2B websites are those websites who offer the product and server to other business companies rather than the consumers/ retailers. Web development companies or websites are examples of B2B websites and their business approaches are B2B.
When we talk about the business website and sharing thoughts with the best web development company in Lahore like planx. They show you the crucial elements of the B2B website like: layout, design, optimization, content as the most important content that help you to attract the consumers and customers on the website. User Experience is the one that is the first priority of the businessman to provide the best user experience to their loyal customers and visitors.
Tips to have a successful B2B website:
So the point is here, how to develop or build the B2B Websites. Following are the tips to have successful Business to business websites:
1. Why do you need a website? … Set goals
In the pandemic business is one who suffers a lot as compared to other people and unfortunately that curse shut all their business within a few months. That business may be built in 5-10 years. But in this situation there are many businesses who still stand and do business just because of their business website and digital appearance.
If you need a website then ask yourself why your business needs a website and what kind of goals can be achieved through the business website.
- B2B websites help your business to stand in the competitive market.
- It helps to grab the attention and increases the sales
- Through the website you create brand awareness and brand image in the mindset of the consumers.
- It also helps you to find your business target market and interact with them directly.
- Clear and easy navigation :
Web development in Lahore consider that clear and easy navigation is very important. Mostly people get bored and switch from your website just because they think they waste their time while finding the things they want. So with clear and easy navigation they find things easily.
- Value proposition:
As we see in the market, there are many companies that offer similar products and services even at the same prices. To differentiate yourself from others you need to be unique in the market. That is why you need a strong values proposition. This will also help you to stand in the competitive market.
- Speak to you customers:
The best ways to interact with your consumer and loyal customer through a website. Through the website you update your customers and consumers about the latest products, timing and new services that you offer. Through the feedback and reviews about the company, you get that where you are weak and where you need to improve, what are the demand and need of the customer. Through the website, you also know what people think about your brand and company.
- Make the responsive and friendly web design:
As we know, the smartphone user is increasing faster so that the responsive web design and mobile friendly website is very important to cater the smartphone users. If your website is not responsive you lose your potential consumers.
- Right Call of action button:
The web development companies considered that the Call to Action is crucial. Because people cannot have the time to properly open and follow the procedure that they want to do things quickly. Because they do shopping sometimes for fun. Call to action button helps you to find your things quickly and easily. Call of action button is important on every page of the website.
- Attention grabbing images and content:
There are two ways to attract and grab the attention of the visitor and potential consumer. 1. Multimedia: multimedia like images and video ads attract the visitor more than the text form data. A single image explains a thousand words. Web development companies must use eye catching images. Also use videos and different activities as well that can help the consumer to stay more on your website.
2. Content: most people want content to know about the industry and their related information to understand the industry. Most web developers insist that the website should contain the interest and grab the attention of the potential customer/consumer and visitor. The content must be related and clear to help the reader to understand the actual idea of the content. But mostly people can get bored with the text using some background and heading, bullet points in the content.
- Show your product and services … Analyzing your web audience:
B2B websites are also very important to show their products and services. Through the website all the details about products like price, quality quantity with the 3 dimension image. The clear, concise and correct description helps to improve the user experience and increase organic traffic. Most people/ visitors/ potential consumers revisit your website. Ultimately we say that if the information they delivered on your website is correct then maybe they cannot purchase the website. There is a higher chance that they will revisit your website. Through this your organic traffic will increase as well.
- Search engine optimization:
Most businessmen are unaware of the benefits of the SEO search engine optimization.
Before the benefit the question raised in the mind of the small business or in common person: is the SEO is important for the business? If someone wants to search your business and company they actually start searching through the search engine. The search engine shows a list related to what your visitor wants. But if your business website link is not available or shown there then understand that you lose and miss the big opportunity.
- Creating leads with marketing automation:
Marketing automation is the best choice that helps you to generate leads. Through this you also interact with your potential consumers. The best web development companies suggest people to add the social media button and email button on the website. Because anyone can want to visit your social media. They click on it and your social media account will be open.
