Social media has become almost ubiquitous in modern society over the last several years. The massive success of jugernaut social media platforms like Facebook, Twitter, and Instagram has not only changed the way people think of community and connection – but also impacted marketing. While the internet has always provided fresh, new, and exciting tools to help spread brand awareness, social media provides a powerful form of viral marketing that is hard to match.

Platforms that service millions and even billions of people provide natural ecosystems for marketing teams to take advantage of and learn how to use. Not only that but the rise in prominence and popularity of social media influencers has created a natural touch point for millions of potential customers through sponsored endorsements.

One of the more recent platforms that have over the last couple of years become one of the biggest social media successes of all time is TikTok, and this video-based platform is a great tool for marketing. If you have been wanting to find out more about TikTok and how you can use it to get started with advertising on one of the world’s largest social media platforms, here is everything you need to know.

Is TikTok a Viable Platform?

When it comes to using social media for advertising and marketing, there is a lot to gain as well-executed social media advertising campaigns can reach millions of potential customers. Not only that, but social media also allows for a special amount of specific targeting when it comes to marketing campaigns thanks to the specific profiles that users have.

While a social media marketing campaign can create great returns, the truth is, that it’s all too possible to invest in the wrong platform or to go about it the wrong way. When it comes to the question of whether TikTok is a good platform for marketing, the resounding answer is a solid ‘Yes’.

TikTok was started back in 2016 and has just recently surpassed 1 billion users worldwide. This makes TikTok the 7th most popular social media platform in the world and proves that based on numbers alone there is great potential for brand exposure and marketing. But what about the actual effectiveness of TikTok? How does this platform specifically lend itself to marketing?

TikTok sets itself apart from the competition by filling a void that until recently had existed in the social media world – and that was short, consumable videos curated and developed by creators. Vine used to have a corner on this market and to this day lives fondly in the memory of an entire generation of people. When TikTok came on the scene, talented creators began developing short, addictingly entertaining video content that was reminiscent of Vine. How TikTok differentiates from Vine in a meaningful way, is its suite of video creation tools and greater flexibility.

How to Start Creating Today

So how easy is it to run successful advertising on TikTok? The answer to this depends on how involved you want your TikTok campaign to be. Depending on your goals you may have varying levels of involvement in actually reaching your goals.

1.   Create Your Goals

Like with any marketing campaign, the first step is to define your goals. Are you pushing a product line, a brand, or simply trying to spread awareness and drive people to your website? All of this matters before you begin creating content for your TikTok. This is also the stage where you can asses if you need to outsource some of this to trained professionals like a Google Ads agency that can help you step by step.

2.   Create Your TikTok Account

Once you have a plan that you are comfortable with, the next step is all about setting up your official TikTok account. The great thing about TikTok is that your business can have its TikTok that you can brand accordingly. So take every opportunity during the creation of your account to brand it according to your goal and purpose.

3.   Create Content and Ads

This is important to understand because on TikTok you can actually create various styles of ads like picture ads, video ads, and much more – but you can also create your page content. This means that your paid ads will go out and reach certain demographics and networks, but what you populate on your profile page is also important.

Conclusion

TikTok has a plethora of powerful ways that you can impact your target audience and get your brand in front of content-hungry eyes. Successful TikTok advertisements will in many ways mirror successful TikTok videos, they will be short, consumable, and addictively entertaining. The great thing about how flexible this platform is, however, is that you can do everything from viral marketing to reviewing products.

This particular platform gives brands the tools to create a wide array of creative, engaging, and successful advertising content like few other social media platforms do.