If you notice, most of the posts nowadays are videos, like those you see on Tiktok. Instagram even started reels to catch up with the trend. Moreover, most visited social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc., contain short videos. Because of the increasing number of viewers, videos have been used as one of the most effective marketing tools.
However, not all videos may catch the right audience.
This is where video transcriptions come in. Like photos, search engines cannot identify what your video is about. And you might not reach the right people for your business. With transcripted words, your videos can get the chance to be searched on social media – given that you use the right keywords.
Here are some other benefits of transcribing social media stories and videos:
- Since search engines cannot read your videos, your transcribed words can help improve the searchability of your social media videos. Social media platforms use SEO. And if you use the right keywords for your videos, you can attract visitors to your social media accounts.
- All viewers process information in many different ways. Some can easily understand your content by listening. But others may struggle by just hearing the audio from your video. Some viewers may even have a hearing impairment. So, watching your videos without a transcript might push them away. With the use of transcriptions, reading the written words while watching your social media videos may help them understand your content easily.
- It can cater to different situations. For example, your viewer is in a crowded, noisy place, hearing the audio from your video may not benefit them. But if you put written transcriptions, you can make things easier for them.
- Transcribing your social media stories and videos is important in repurposing your content. Believe it or not, there are times when we may find it hard to create content on our social media. But you can get ideas from the transcripts of your previous videos. Did you know that you can repurpose one video transcript into many other social media posts?
Those are some reasons how important video transcriptions are! But the question is, how do you transcribe social media stories and videos?
Here are four (4) useful ways how to transcribe social media stories and videos:
Table of Contents
Manual Transcription
Manual transcription is when you transcribe your social media videos and stories by yourself. You can do it by listening to the audio while writing or typing down the texts. This process can take time. But the good thing about this is it has higher accuracy than other transcription methods.
If you want to do manual transcription, you can make the job easier by distributing the tasks to your people. But if you are a one-man team and do not have much time, this process may not be for you. And this is where transcription services come in.
Transcription Services
The next transcription method is by hiring a professional transcription service. If you are looking for high accuracy, this process is for you. Professional transcribers are trained to do their job. Because of that, you may get high-rated results.
Not only that can give you better results, but you can also negotiate with them about the delivery date. So, you won’t have to worry if they’ll be able to do the job on time. However, note that their delivery time solely depends on their typing and proofreading skills. So, you might have to give them some consideration.
Aside from that, you can also request a writing style that coincides with your writing voice. This method may cost you much compared to the first on our list. But you can expect better results in your specified time.
AI-Generated Transcription
Artificial intelligence is now widely used in so many different tasks. For example, social media stories and videos are one of the tasks that AI can do for you. One good thing about AI-generated transcription is that you can still get the same best results without the help of a person.
Years ago, AI transcription machines were not as accurate as transcriptions done by humans. One reason is that some audios may not be clear enough for the AI to understand. But as a result of frequent improvements, they can now show ‘almost’ the same results. Though there might be a few errors, the transcribed texts may be accurate as if it is done by humans.
In addition to that, AI can perform tasks much less compared to the delivery rate of professional transcription services.
Transcription Using Voice Assistants
The last option that you can choose is by using a voice assistant. If you do not have enough budget to avail transcription services or install AI-generated transcription tools, you can still do the tasks with a voice assistant.
The difference with manual transcription is that instead of typing the texts on your own, the voice assistant software from your computer or smartphone will do the job for you. Though it is not as accurate as the previous methods on the list, you can maximize its use for free.
There are voice assistant applications pre-installed on your devices. So, you will not have a hard time looking for the best voice assistant since you can have them at hand. You can use this by playing your video and letting the audio dictate the wordings. Your voice assistant will then transcribe your social media stories and videos to text.
It is a method that involves the combination of software and human work to get the best result you want for your content.
Conclusion
Using videos and stories may not be enough to get the best results for your social media. Videos and stories might be attractive, but they are not enough to attract the right audience. So, to maximize your social media use to its full potential, use transcriptions and use the right keywords and keyword phrases.
And in time, you will be able to hit the right people! Who knows, transcriptions may lead to your success in the future!
Also Read: Ways To Ship Perishable Goods In Your Online Business.
