The relationship between a candidate and your company does not begin during the application; it begins when they interact or encounter your business. A candidate’s experience in this pre-applicant stage is incredibly important. Candidates evaluate your business and decide whether or not to apply.
Marketing in recruitment personalizes the communication and content potential candidates come in contact with at this stage. Every touchpoint is further customized based on the candidate, their level of engagement, and their relationship with your business. Why is this important? Read on to understand.
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What Is Recruitment Marketing?
Marketing your recruitment combines a company’s tools and strategies to entice and engage candidates in their pre-applicant recruiting stage. The aim is to communicate the value of working for the business and establish a corporate brand that attracts candidates.
A recruitment marketing company helps businesses create and communicate their brand to the right audiences through compelling and consistent recruitment messaging. The companies oversee media auditing, communication strategizing, and candidate engagement across digital, social, and mobile media.
Getting quality applicants is the key to getting the best hires. Instead of having a host of random potential candidates, targeted marketing exposes your recruitment and employer brand to high-value candidates. The agency typically works alongside your HR to improve your hiring process before the interviews.
4 Ways Recruitment Marketing Companies Helps Business Find Employees
Here are four ways a recruitment marketing company can help your business find employees.
Recruitment Marketing Strategically Aligns Your Business
Proper marketing for recruitment strategically aligns your business to play the long game. You no longer search for any available employees because the approach searches for candidates that will impact your business.
The success of your recruitment relies on the carefully built personas of candidates that would fit your company. That way, even when not hired immediately, your company has built a relationship with the potential hires. Here’s how your business gets aligned:
Build A Stronger Employer Brand
Quality candidates are not applying to people; they are applying to brands. Marketing for recruitment involves curating the right content to share and suitable nurture campaigns that offer proper messaging on your employer’s value proposition.
Acceleration Of Hiring Processes
Once your recruiting marketing strategy and program are appropriately set up and running efficiently, your business builds a suitable pipeline of candidates fit for your company. It results in an accelerated hiring process.
Your business is strategically aligned, and you no longer need to start a talent search from scratch because you have a pool of engaged potential candidates to contact regarding any new opportunities.
Improves Quality of Candidates
When looking for employees, your business needs quality over quantity. A recruitment marketing company clearly details the persona that would fit your company, motivating those that suit it to apply, but how?
Increases Diversity of Candidates
Diverse employees produce a higher quality of work. Companies need help to meet diversity requirements and goals due to their recruitment processes. Marketing your recruitment makes your business more proactive through talent networks, events, and other tools recruiters use to engage suitable candidates.
Target Quality Candidates And Improves Candidate Experience
Many qualified applicants have probably visited your site and failed to fill out an application due to issues related to how you marketed your brand. Marketing in the recruitment process increases your candidate conversion rate by refining the application procedure, optimizing your career page, and tracking the potential candidate’s journey across your content.
You can focus your marketing efforts on qualified candidates through recruitment software and social media. That way, you’re mostly reaching out to the potential candidates possessing the requisite experience and skills you’re looking for, saving you time and money.
Attracting quality candidates is the first step; the next is keeping them engaged. A recruiting marketing process improves a candidate’s experience from the minute they get in contact with content on your company.
Every step of marketing encourages them to learn more, motivating them to take the next step and apply for the position.
Boosts Retention Through Employee Engagement
Employee retention begins at recruitment. It starts by identifying the working culture you wish to emphasize and seek among candidates. A good marketing strategy for recruitment is an increased returns model since the longer an employee works for your business, the more productive they become.
When you hire the right candidate, they are more likely to work for you longer because their passion and ideals match your brand. There are qualities of your employer brand that intuitively attract them on first contact, and they will continue to keep them engaged as employees.
An increased retention rate reduces the time taken to fill the open roles due to fewer vacancies and supports your ability to meet your goals as a company through increased employee engagement.
Increased Employee Engagement
Building a marketing strategy for recruitment often involves engaging employees. Engaged employees are increasingly beneficial to any business, their productivity is boosted, and they uphold company culture, which increases retention in the long run.
Most employees already have a significant social network that the right strategy can tap into. Existing employees can share your marketing content with prospective candidates. Whether through referral bonuses, yearly incentives, or top feature talent, your employees involved in the marketing show that your business brand is worth consideration.
Moreover, top employees are likely to remain committed to your business when they learn that their opinion and help are valued enough to consider making new hires.
Data-Driven Through Measurable Success
When you can gauge the success and failures of your recruitment, you can learn and adjust. Recruitment marketing companies use highly measurable techniques. These include tools that track and report on data like conversion rates, pipeline generation, and candidate engagement.
Measurable success metrics for marketing are highly valuable in the competitive recruitment market. You can identify if any of your strategies or processes in finding employees are failing and make adjustments accordingly or eliminate them.
Reduces Costa and Increases return on Investment For Recruitment Processes
Recruiting takes time and money; the right strategy, however, is a calculated way to get the most out of your budget. One prime advantage of marketing your recruitment is targeting the right audience and channeling your efforts toward candidates that best suits your needs.
The targeted nature of your marketing generates a higher quality ROI rather than just sharing a non-specific post with a general audience. You’re likely to draw a massive response on both, but only targeted marketing will get you quality applications and filter non-suitable candidates even before contact.
How much of the budget allocated to talent attraction and acquisition ends up wasted? When recruiting, a marketing strategy will help you measure the effectiveness of each channel, which will guide you on which channels are worth further investment of time and resources.
Why Is Getting A Company To Market Your Recruitment So Valuable?
With the ongoing talent shortages in various fields, marketing your recruitment is a great way to gain a competitive advantage. Most times, the traditional marketing departments may be the best at advertising your product or service. Still, marketing to recruits is a specific genre requiring a solid team of professionals and specialists.
Marketing firms can connect you with the high-quality candidates you need by efficiently communicating your brand. The most significant umbrella advantage is that the firm is fully dedicated to helping you and your team achieve your talent acquisition goals. They will partner with you as an extension of your team.
A marketing agency for your recruitment is essential for any business planning on scaling its performance by only hiring top-quality talent. Hire a firm to compliment your HR by communicating your employer brand, providing access to measurable data, making data-guided media decisions, and augmenting your current systems.
If not for anything, do it for cost-efficiency by creating a pool of suitable candidates for future hires. Gambling on the quality of hires is one of the most expensive risks a business can take. Employees can make or break a business.
The right hires easily blend into the company’s culture, come in with fresh new ideas, and put in the effort to achieve your business goals. The wrong hires cost you your recruitment processes and human recourse. Employees make a living from the salaries your business pays them. Why not commit these resources to the best in the market?
Contact an agency to market your recruitment, refine your policies and procedures, and watch your business increase profits.
Streamline Your Employer Brand And Attract The Right Hires
The more you invest in getting a great marketing strategy for your recruitment, the more suitable and qualified your applicant talent pool gets. Give your HR less pressure when hiring and give your business a competitive advantage through more engaged employees.
Tackling business tasks with a targeted, mindful approach will yield better more often than not. Spend more time with your current hires and evaluate your tactics. Pay attention to what works and what may need improvement.
Take time to define an ideal candidate persona and research the attributes that person seeks in a business. Get an agency to help you create a marketing strategy to expose your employer brand to candidates matching your business persona.
