Property sales rarely happen without effort – and in this fast-paced world, taking advantage of every possible channel to nurture and explore leads. While the internet era has accustomed us to emails and online advertising, many marketers forget a more traditional and practical approach – real estate SMS marketing.

SMS marketing is one of the most effective and fastest ways of reaching out to clients – whether they have a smartphone or not. That means information gets to them instantly.

Utilizing this method as a property manager is the quickest way to sell those empty and unoccupied units. You can use text messages to advertise the available properties, prep them for viewing, and attract potential customers.

You can even go a step further to incorporate MMS photo imagery to generate more attention. The more interest you capture, the easier it is to connect with qualified leads.

But how do you ensure that your potential clients get timely notifications and actually get to reach out? How do you market your real estate property through SMS?

4 Easy Strategies for Selling Property Fast Through Bulk SMS

Here are 4 steps you can implement for better results:

1.      Build a List of Potential Applicants and Market Vacant Units

Building a list of qualified leads can make an excellent SMS subscriber base to help you get the word out. After obtaining consent from these prospects, conveniently upload them into your database and send them the texts. All it takes is enlisting the help of a bulk SMS provider and sending out listings as quickly as possible.

Utilizing the help of a reputable bulk SMS provider allows you to send hundreds or thousands of text messages with just a few clicks. Better yet, the recipients will open 98 percent of these messages, which inspires a quick call to action.

It is even more convenient when you segment your demographics by their interests, such as the number of bedrooms and views.

2.      Schedule Both Physical and Virtual Tours

Schedule a show of your property, either virtually or through in-person tours. Tours are a necessary step to selling a property, so ensure to automate the process or make the whole process seamless through text scheduling.

Add imagery to your texts, a video, or a link as a call to action to showcase the property. This way, you boost even more interest among the prospects. A well-staged property increases the property’s value significantly and will sell faster. In fact, 40% of house agents say staging influences purchase decisions, the National Association of Realtors indicate. 

3.      Streamline the Application Process

After successful tours, marketing promotions, and move-in specials, it’s equally important to keep the momentum going. Don’t let your efforts go to waste. Help your interested prospects by guiding them through the application process – from the initial interest to closing the deal.

Timely follow-up is vital while enticing potential property owners. Therefore, inspire prompt action by sending the interested prospects a message of appreciation with a call to action.

It could be something like, “Korir, I enjoyed taking you on a virtual tour of the 2BR apartment. The unit will sell quickly; please send your application when you are able”, then include a link to the registration site.

4.      Reduce Face-to-Face Interactions, and Lengthy Phone Calls

A lot can take much of your time. With a busy schedule of running the properties, you may want to streamline and automate other processes for a better customer experience. It is one of the excellent ways of negating administrative concerns among your tenants or other leads.

You can minimize phone calls by using quick texts. Many of your leads will appreciate your immediate feedback and consider it a sign of good future communications.

Similarly, you can curtail face-to-face communication by offering prompt responses through SMS.

Are You a Property Manager? Start Selling with Bulk SMS Today

To design a powerful bulk SMS strategy that will qualify for better leads, you need to start by using the right bulk SMS provider. Celcom Africa is an all-inclusive provider of such a texting solution. You can integrate its power SMS API gateway with real estate tools to send out listing details, track communication, and send notifications or reminders.