A technical SEO audit is a process of checking all the technical aspects of your website’s SEO. It includes checking all the problems of your site and finding the methods that are needed to improve the health of your website. In a technical site SEO audit, you evaluate how well your website is performing on search engines.
Main Elements Of A Technical SEO Audit:
The most important elements of a technical SEO audit that are needed to increase the performance of your website are:
Table of Contents
Identify Crawl Errors:
The first thing that you need to do is check all the errors of your website by using a crawl report or site audit. It will provide a complete insight into some of your site’s errors. You can use a variety of SEO tools and work through all the errors and problems of your website.
Hence, you should do this task on monthly basis to keep your website free of errors and fullyoptimised.
Check HTTPS Status Codes:
Users and search engines will not have access to your site if you are using HTTP URLs. For this reason, you must switch to HTTPS. A recent study showed that HTTPS is now a great and prominent ranking factor, and it can greatly impact the ranking of your site.
After this, you need to check all the status code errors. Make sure that your error list is always empty, and you must solve all the problems and errors as soon as they occur.
Loading Time Of The Website:
The loading time of your site is another important technical SEO element that needs to be checked. Almost 23% of websites have alow page load times.
The speed of your site is dependent on user experience, and it can lead to other factors that search engines use for ranking, such as low time on the page of your site and the bounce rate. However, the page load time should be less than 3 seconds.
Duplicate Metadata Or Broken Lines:
This is another technical SEO error that needs to be checked. Almost, 54% of the sites have duplicate metadata, and 63% have missing meta descriptions. Duplicate metadata occurs when webpages or websites have the same or copied data.
A crawl report will identify all your duplicate meta description errors. Having unique and valuable content on your website may take some time, but it is a key feature in ranking your site on Google.
Also, any type of broken line can have a negative impact on your SEO. You can check all your broken lines with the help of a crawl report. Fixing all the broken lines on your website is very important.
Check XML Site Map Status:
The XML sitemap plays the function of a map for Google, and it helps Google to find the website pages and rank them according to their elements and features.
You need to ensure that your sitemap is formatted in an XML document, and you have all updated pages in the sitemap.
Winding Up!
There are many technical SEO elements you need to check during your technical SEO audit. You must check all the errors of your website by using a site audit or crawl report and find out the methods to fix these problems. It will increase the ranking of your site in search engines.
