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5 Landing Page Advice for small businesses to gain more clients


Landing Page

This post was most recently updated on April 23rd, 2022

After clicking through the ad or email link, the first thing prospects see is a landing page. Thus, a landing page has a great impact on the first impression. It dedicates if the visitors will continue the buyers’ journey or leave. 

Aleph Website is a NY-based web dev and design company that provides small businesses and entrepreneurs with high-converting landing pages for getting more clients.

Take a look at what the best practices are in creating an engaging landing page.

SET A CLEAR GOAL

Let’s start with the most important one – setting a clear goal. When creating a landing page, we have to define precisely what we want to achieve. 

For instance, if we say that the goal of the landing page is to get people to download an ebook, our goal-setting is unspecific. On the other hand, if we say that a goal is to get 4000 people to download the ebook in three months, we set a specific and clear landing page goal.

A well-defined goal is SMART (specific, measurable, achievable, realistic, and timely). 

IMPROVE LANDING PAGE PERFORMANCE

When it comes to a well-performed landing page, the most important factors are the page loading speed and responsiveness on the different types of devices.

Study says that technology is making us more and more impatient. And it makes sense. As soon as visitors land on the web page, they want to see the fully-loaded page. A slow page loading speed will most likely make people leave.

Also, be aware that some prospects see your landing page on the desktop while others use mobile. A landing page has to be responsive on each device.

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Learn more about Mobile Responsive Landing Page Design in order to improve landing page performance


FOCUS ON YOUR TARGET AUDIENCE

When creating a landing page, keep in mind your target audience. We can define our target audience by marketing research, identifying industry trends, analyzing our customer base, etc. Once we know who our target audience is, we can create a landing page around their needs, challenges and pain points, and adjust our content for them.

MAKE SIMPLE AND RELEVANT COPY

Make copy simple and easy to understand. People want to get relevant information right away. As soon as they ‘land’ on the web page, they want to see they are at the right place. 

We want to grab readers’ attention and keep them interested in getting more information, which results in the intention to take a desired action. 

GIVE CLEAR INTERACTION CUES TO THE AUDIENCE

After completing the desired action, visitors need to be informed about the next steps.

Check out How giving clear interaction cues contribute to sales qualified lead generation


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