Instagram is an engaging and addictive platform and a user keeps on scrolling through it for quite a long time. As you can find eye-catching content one after another on this platform that you would love to watch and double-tap to like. Your feed will be full of posts by your friends or brands that you follow and they remain active on Instagram and ensure their social media presence. Your feed can be full of any type of content whether it’s your friend holding a latte coffee or a picture of a delicious dish posted by a food blogger. Instagram is such a natural environment for advertising and consumers blend so well in it. That’s what makes sit the best platform to run a marketing strategy.
You wouldn’t see any text posts as the algorithm is made in a way to post engaging photos and videos that tell great stories and attracts new customers. It makes your brand inspiring and the fastest-growing business on social media. Even though it comes with great benefits but there are still some companies or brands that don’t have enough idea about it. Feed post on Instagram is chronological this means that when you have followers and you post content consistently at the same time. Your followers will most probably see it. So earning likes on Instagram is quite a difficult process and it takes energy to earn those double taps. Most likes of your post depend on the type of content you post and several visitors to it. Some people even buy Instagram auto likes to increase their number of likes. But there are some strategies through which you can automatically increase those numbers.
Table of Contents
1. Post Consistently and at Right Time
To find the right time for your post you first need to find the time at which your followers are active and you’ll be able to get maximum feed. There may be times when you update with a feed with interesting content but didn’t get enough response. It’s because you didn’t post it at the right time. Or you post it at a time when all your followers were sleeping. All these possibilities can happen and are quite predictable. Sometimes stood up best to post and experts define engagement with the total number of likes, the number of comments you receive on your post, and shares of your post. There are times of the day when you can get maximum engagement. So it’s better to post your content at that specific time.
2. Use Relevant Hashtags
Hashtags are great ways to help your followers find your content or product. But they are of no use if they are not relevant to your post. Because Instagram users search for their required product with the relevant hashtags. Also now you can follow hashtags. Although there are some spammy ways through which you can post tags more than the given limit which is 30 tags. It’s better to post a limited number of hashtags. You can even search about your post and what sort of hashtags will be best to add to your post. Find the most popular among them and add them to your post but make sure they are relevant. Adding relevant and popular hashtags will help other people to find your post easily.
3. Improve Image Quality
Instagram is all about visual content so you need to work on your photos and videos before posting them. They should be eye-catching and should have the power to engage maximum viewers. You can edit your photos easily but be careful that they look familiar and add minimal editing to them. Because adding too much editing will result in not matching your content. Especially if it’s your photo and you add too many beauty filters to it. This will result in not looking familiar to you and it doesn’t give a good impression. You can add minimal editing by adding exposure and adjusting the saturation or brightness of your photo. These minor corrections and adjustments will make your photo stand out from the crowd. Also, make sure that the lighting in your photo is better and it should look dark. Soe experts analyzed that photos that are light with clear details grab more attention. Especially images having attractive backgrounds, blue dominant images, and images with a single dominant color and low saturation. As they give aesthetic look to your photos.
Schedule Your Photos
As defined earlier that posting your photos at the right time will be more beneficial than posting at random times. So keep a schedule for posting your photos, although it’s difficult to manage the time daily. So you can use a tool to adjust your scheduling because adding all the details and schedule of posting will automatically add photos to your Instagram feed.
4. Compelling Captions Are Great Addition
Describing your product in the caption or writing anything attractive in your caption can attract your customers. They can surely give you a double tap because of liking your caption. You shouldn’t rush this part and instead invest your time and energy in adding a compelling caption to your posts.
5. Tag Your Location
Some influencers buy Instagram comments to increase their traffic or engagement rate. While some add the location of their post, especially food bloggers. This helps their followers to find that place easily and try it themselves as well. Adding a location in your posts is liked by your followers as it adds convenience for them
Final Thoughts
Although using Instagram app whether for your fun or for adding an engaging marketing strategy is a great way to interact with your customers. To keep your customers attracted you have to create unique content that is relevant to your followers. In return, they’ll engage in your posts through comments and adding likes. This number of likes can be a source of encouragement for you. These little hearts will urge you to create more content and remain active on your social media.
