Prospective customers are the target audience your services or products are aimed at. They haven’t spent any money on your business yet but might have become your leads.
In order to turn them into customers, you need to market and advertise your services or products appropriately.
Table of Contents
1. Direct Response Marketing
Direct response marketing gets your customers to engage in a call to action by crafting intriguing messages that will pique their interest in making a purchase. This could involve sending out a limited-time offer email. Calls to action are also essential to place across your brand’s website.
To be able to attract new customers and increase sales, you’ll need to keep up with email marketing. Try sending out a regular newsletter with updates about new services, exclusive offers, and fresh news about your company. Ensure that your newsletter represents your brand authentically. Mailchimp is a helpful tool for implementing a newsletter strategy.
2. Freebies Entice Customers
Freebies may dig into your business’s pocket upfront but they can lead to an increase in sales later. Over 80% of consumers say that branded freebies positively impact their overall impression of a business. By offering a freebie you are encouraging the customer to come back to you. Whether this is a taster or tester, or perhaps a freebie alongside their purchase, it will leave a long-lasting good impression on your brand.
You could also try pairing with another brand partner to offer a free product. The key to making this tactic successful is to align with a prospective partner who shares the same target market.
3. Be Consistent
Consistency establishes trust. Even if your business is a startup, you can also boost trust through consistent marketing, messaging, and service quality. You are far more likely to attract prospective customers if your existing customer base keeps returning for your positive consistency.
To add to that, they are far more likely to leave positive reviews and spread the message about your brand through word of mouth.
4. Shopping Centre Advertising
Shopping center advertising is the concept of using shopping facilities as a marketing channel for your business. Most likely, consumers are in a shopping center looking to spend their cash. They’re not there for no reason; they are there to shop.
Brands have the opportunity to interact with the customers at that very moment when they are in the mindset to spend.
Shopping centre advertising, or poster advertising, is a great value-for-money form of advertising because they have the ability to visually impact a larger audience.
5. Compliments
Regardless of what type of brand you are or what industry you’re in, you can dish out compliments as one of your sales strategies. Train your staff who interact with potential consumers to find a sincere compliment and openly say it. Making compliments part of your culture will help to turn prospective customers into spending customers.
You want your customers to feel good about themselves when they interact with your business because this will create positive associations, and therefore they will be more likely to want to spend their money with you.
