This post was most recently updated on July 24th, 2021
Gaining organic on e-commerce businesses has given many marketers sleepless nights. The main objective for every e-commerce marketer is to drive traffic to their online store which in return will increase sales and bank on the revenue of the site. But despite having the best products available in your store, business owners fail to attract visitors to their site. Because of the ever-growing competition in the market, encouraging users to visit your site may seem like a daunting task. That’s why it is important to be up-to-date with the latest trends that are developed overnight.
There are many strategies and tactics that you can use which will impact the traffic flow on your e-commerce site. One of the main components in increasing visibility and driving organic traffic to your site is Search Engine Optimization (SEO). Building a successful online store requires you to understand what your audience is seeking and making necessary changes to meet their needs. For instance, some of the attributes that customers will go through before a sale are delivery, packaging, seller, quality, description, discounts, and so on. Choosing excellent web hosting will help you build a successful website with the above-mentioned attributes. If you are based in Singapore, here are some Singapore based web hosts that offer great services to their clients.
6 E-commerce Business Strategies To Boost Organic Traffic
There are so many ways you can boost your traffic on your online store but these strategies will help you target the right audience with the right techniques.
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Starting a blog is a great way to attract audiences that leads to conversions. People are constantly searching for products or services online. Before creating content the first step is to identify the type of audience you want to attract and then provide relevant and informative content around that topic. For example, if your online store has a summer collection, you can write posts about summer trends that you should have or about limited or latest swimsuit edition on your site and so on. By doing so, potential customers will be drawn to explore more about your site.
Before your prospects complete a sale on your e-commerce site, they will first explore the different products on your site. Once they find the desired product then they will look into more detail about that product. Ensure that all your different products are high-quality images so that the product can match their expectation. The majority of the time customers need to see the appearance of the product from different angles before selecting them. This builds trust amongst your customers and reduces returns and exchanges which determines customer satisfaction.
Unique product descriptions
Having high-quality images is great for business but it’s not enough. You must also focus on the product descriptions and titles which encourage a prospect in purchasing the product. Your goal should be to provide a description that is relevant to the user and meets a need that the user is looking for. User-generated descriptions make your products unique that is appealing to both search engines and your online users. And above everything, avoid duplicate descriptions on your site as they will be less appealing to your users.
SEO is one of the most crucial components for business online to build a strong online presence. It is the best way to build a successful e-commerce website by strategically optimizing SEO on your online store. SEO can deeply impact your web ranking which increases visibility and ultimately drives more traffic to your site. The more traffic you draw to your site, the higher the ROI which will enhance the overall performance of your online store. Your blogs can be the best place to optimize SEO through on-page and off-page optimizations such as:
- Alt Text
- Internal linking
- Guest posts
Product Page Presentation
User experience is another important component when it comes to driving traffic and ranking on search engines. An e-commerce website is all about building trust and credibility with your target audience. If your online store is not easy to navigate, the slightest inconvenience can turn your visitors away to another site. If people keep bouncing from your site, crawlers will send negative signals to search engines which will directly impact your ranking.
A well-functioning e-commerce website must have great loading speed, a site map, a well-structured layout, no spammy CTAs, readability, and so much more that will allow your prospects to stay longer on your store which could lead to more conversions. When setting up your homepage, integrate different promotional strategies that will encourage your users to explore different product pages.
Optimized for Smartphones
If you haven’t optimized your store for mobile, you are already missing out on a huge load of organic traffic. People are constantly searching for products through their smart devices. Just like your desktop site, ensure that your mobile-friendly website is optimized to be clear, precise, pleasing to the eyes, easy to navigate, and has a fast loading speed.
Consistently driving organic traffic to your e-commerce may seem like a difficult task but it can be achieved by making strategic changes that are pleasing to search engines and your users. Here are 9 golden rules that will help you build a successful e-commerce website.