You need to be strategic and selective when placing rewarded video ads into your mobile game. There are different types and placements for rewarded video ads, and it is solely up to you to find out the ones that make the most sense for your game. We will go through the best ways to place rewarded ads into your game. Applixir Reward Video Ad Monetization can help you gain more information about rewarded video ads.
1. Ads in the Start Menu
When a rewarded video ad option is included in the game’s home screen, many players are going to see the ad. This is effectively useful when introducing beginner players to this option in the beginning stage of the game and giving them the concept of value exchange. It also ensures a high visibility rate for those players who couldn’t visit the game store. This kind of placement can be implemented in high volume without the risk of compromising in-app purchases. This also affects positively on retention rates and session lengths.
2. “Out of Lives” Ads
If your game is one of the casual games and the progress of the game is based on lives, you need to make sure to utilize the placement. It will pop up at a crucial moment when the player has no other choice but to quit the game or purchase lives. You can offer a video for them to purchase live. No one likes seeing the game overscreen, so these kinds of ads can create a positive attachment for non-paying players. The only thing to worry about is that it can compromise in-app purchases. So you need to limit the number of times this offer appears.
3. Daily Reward Multiplier
“Welcome back – claim and double your daily reward” – you might have seen this offer in many games. This is a kind of offer that appears in games that provide daily rewards. If the player plays the game regularly and interacts with the video, they can get many prizes. The placement has a good amount of potential to monetize active players daily. But it doesn’t have to be a daily process. For example, the multipliers can be implemented each time the user comes back to the game after a long time to make them engage in the game.
4. Multiplier at the End of the Game
Many games include a feature where they give rewards to the players after a stage completion or a mission. This placement can be used for another type of reward multiplier designed for the end of the game. It is based on the idea that players can collect more gems or stars if they watch an ad. The offer is very tempting to the players. The only flaw of it is if the players quit the game after finishing the mission, they are going to miss it. These multipliers can be introduced to any game regardless of which type or genre it is, and it also comes with high engagement potential.
5. Time Booster
Time booster is a type of booster that decreases wait times. These rewarded ads like applixir reward ads allow players to skip times in the game and also can give access or advancement in the game in exchange for watching an ad. It works great for simulation and casual games. In simulation games, players typically have to wait or make purchases to unlock in-game elements. In casual games, there are frequent wait times for players to receive certain items or lives. If the players want to reduce wait times, all they should do is watch through an ad.
6. Ads in the Game Store
The players might probably think about purchasing if they are exploring the game store. But in most cases, many players don’t agree to spend money on IAPs. In this crucial moment, a rewarded video ad might provide them with an idea of what they are missing out on. They have to come in low volume even though this ad type is great for monetizing non-spending players. Otherwise, they can negatively impact the players’ spend. Another downside is that this placement is somewhat hidden, so a lot of players will never stumble upon it. This type of ad can be used on any game, as long as it has its own stores.
