Your business may have found just the right ERP, or the process of training your employees to use a new CRM software is too time-consuming. Or you have already paid for your digital platform and now you don’t want to choose another one.
BigCommerce’s well-documented APIs make it easy to set up specialized connections with the software of your choice. There is one condition, however — you require someone with BigCommerce development and API programming skills.
Edvantis, a BigCommerce-certified technology partner, compiled a list of the seven best bespoke BigCommerce extensions for streamlining data transfers, increasing visibility, improving business strategies, and sparing your team time and effort.
BigCommerce Integrations and Extensions You Should Consider
1. Digital Experience Platform (DXP) Integration
A digital experience platform (DXP) is the most sophisticated content management system. “A comprehensive set of fundamental technologies that facilitate the authoring, administration, distribution, and performance of contextualized digital experiences” is how Gartner describes DXP.
Through channels, markets, and demographics, DXP enables you to build more engaging, data-driven, and tailored purchasing experiences for various customer cohorts. In addition to the fact that 70% of customers now take tailored interactions for granted, 66% of them find it frustrating when it doesn’t. And frustration is not the appropriate emotion while trying to make a deal.
BigCommerce is among the few SaaS systems that support a headless architecture. So essentially by using headless, you may utilize BigCommerce’s main commerce functionalities on the back-end. And then, for all front-end interactions, incorporate any DXP. This approach allows you to modify your store’s design and content to suit every new marketplace or medium without doing much front-end work.
Here is a list of a few well-known DXPs:
- Adobe Experience Manager
- Kentico Xperience
- Bloomreach Commerce Experience
- Salesforce Experience Cloud
- Sitecore Experience Platform (XP)
2. Custom Big Data Analysis Engine
Improved client experiences, quicker operational speeds, and eventually larger revenues are all made possible by real-time customer intelligence. Hence, it should be no surprise that nearly half of digital executives gather and evaluate customer information weekly. However, significant data quantities increase directly to your retail presence.
Retailers have a lot of data in different places. Huge volumes of data complicate operations, so ready-made tools may not always be useful for your retail business. As a result, you might wish to create a custom-tailored efficient, safe procedure for processing data from several big data sources and incorporate it into unique analytics models like:
- Customer behavior analysis
- Path to purchase modeling
- Customer lifetime value (CLV) forecasts
- Inventory management fundamentals
- Market basket analysis
- Baseline sales estimate at the SKU level
3. ERP System Integrations
A comprehensive perspective of your whole retail operation is provided by an enterprise resource planning (ERP) system, allowing you to plan ahead, organize, and keep an eye on your procurement, transportation, stock, and purchases.
Your staff will benefit from integrating your ERP with BigCommerce by being able to:
· Conduct cross-channel sales analytics
· Prevent overselling, late deliveries, and unnecessary backlog requests
· Maintaining ideal inventory levels
· Minimizing supply chain interruptions
Considering your ecommerce effectiveness will be seamlessly tracked alongside all other retail channels, regardless of how many you possess, combining BigCommerce with SAP is a potent combo. Your goods info, inventory, cost, orders, deliveries, and customers will all be handled simultaneously and in one location for you.
4. CRM System Integrations
A customer relationship management (CRM) system is another component of your company’s technical foundation. You can combine customer details from in-person, in-app, and in-store purchases by linking your CRM with your BigCommerce business.
Three-quarters of retail CEOs concur that providing exceptional customer service depends on having a unified picture of client data throughout the organization. The following are all made possible by connecting your BigCommerce store with a CRM app:
· Better cross-sell/up-sell opportunity detection
· Personalized loyalty promotion
· Deeper user experience analysis
· Comprehensive consumer behavior analytics
Popular CRMs like Zoho and Salesforce already have pre-built connections to BigCommerce. But with the assistance of a certified BigCommerce technology partner like Edvantis, you can also integrate other products.
5. 3PL Integrations
Due to continual supply chain interruptions, increased logistical costs, and rising customer expectations, businesses are being pushed to diversify their storage and delivery methods. Customers care about shipment speed, as evidenced by the fact that 30% would pay more for same-day shipping and 65% would pay more for 1-2 day shipping.
Third-party logistics (3PL) service providers step into the picture at this point. Retailers can manage order fulfillment and last-mile transportation, and reduce manual labor by connecting their preferred 3PL app with the BigCommerce store.
In this manner, a supplier automatically receives all the customer information in the specified region as soon as a consumer puts in an order. Additionally, you can allow same-day or next-day delivery and control regional return and exchange policies.
6. POS Integration
Statistics at the point of sale (POS) offer additional insight into the purchasing patterns of your clients. You can build a unified Omni-channel experience by knowing how offline and online sales interact. Additionally, offer cutting-edge services like BOPIS or economical buy-now, pay-later options at POS.
Offering cross-channel loyalty programs, discounted rates, and promos allows you to:
· Sync your web, mobile, and physical stores’ catalogs
· Get genuine automatic inventory notifications and prevent overselling.
· Discover how consumers buy online vs. offline.
· Continuously enhance the customer experience based on live data.
POS systems are available in various setups, styles, and forms. Additionally, POS operators may be subject to multiple regulations depending on the country; therefore, they will have particular needs for APIs.
7. Custom Marketing Integrations
Market leaders increase their revenue from targeted marketing initiatives by 40%. But, effective marketing demands reliable data.
Your online store’s data can inform the development of more successful marketing strategies. Thus, creating a data funnel to direct your ecommerce statistics to your preferred tools only makes sense.
You may make targeted ads, organize marketing strategies, choose which customer groups to send discounts and offers to, and when it is the best time to do so, using tools and information combined.
BigCommerce development services include:
· Marketing Automation Tools
· Social Marketing Integration
· Email Marketing Integration
· Other Digital Marketing Tools
Not all marketing apps on the market have ready-made integrations with BigCommerce. Contact the professionals at Edvantis if you have an idea in mind but need help implementing it.
