8 Important Principles of a Good Website

l website design guidelines
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An effective website design should fulfill its intended function by conveying your specific message while attracting the visitor. It involves several factors:  

  • Purpose 
  • Simplicity
  • Navigation
  • F-shaped pattern reading 
  • Content 
  • Mobile-friendly design
  • Layout 
  • Load Time 

We have summarized these factors below. If you are going to acquire services from a website design company in Dubai or where you live, these principles will help in accountability. 

To learn more, keep reading!


There are many different purposes that websites can serve, but there is one core purpose that all websites have in common:

  • Describe the experience.
  • Build your reputation.
  • Generate leads.
  • Sales and aftercare


Simplicity is the best way when it comes to user experience and the usability of your website. Below are ways to achieve simplicity through design.


Messages can be conveyed through colour, and it can also arouse feelings. Finding a colour scheme that complements your brand will help you shape how your audience perceives it. Limit your colour options to minimum five.


A website’s typography is very significant. In addition to drawing attention, it conveys the brand voice visually. Fonts need to be readable. On the website, use a maximum of three different font styles.


All visual elements used in communication include images. This covers all visual media, such as images, drawings, movies, and graphics. Every image must be expressive and represent the company’s culture. They need to represent the personality of your brand.

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We mostly use websites to consume visual information.The first impression is important. High-quality images are used to create an impression of professionalism and credibility in the visitor’s mind.

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Navigation is the orientation system that allows visitors to interact and find what they are looking for. Website navigation is key to retaining visitors. When site navigation is confusing, visitors give up and find what they need elsewhere. Consistency on every page is key.

F-Shaped Pattern Reading:

The F-based pattern is the one most regularly utilized by website users to scan text. The majority of what people see is on the top and left of the screen, according to eye-tracking studies.The F-shaped design mimics our natural reading pattern. An effectively designed website works with the reader’s natural pattern of scanning the page. There are various web design firms, such as Brand Care Digital. Acquire services from the best you think are convenient for you.  


An effective website has a great design and content. With persuasive language, great content can attract and influence visitors by converting them into customers.

Mobile Friendly Design

People commonly use their smartphones to surf the internet. You must create your website with a responsive design where your website can adapt to different screens.


Grids help structure your layout and organize your content. The grid helps align elements on the page and keep them clean. The grid-based layout organizes content in a clean and rigid grid structure with columns and sections. This results in an aesthetically pleasing website.

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Load Time

If you wait for a website to load, you will lose visitors. Almost half of the web visitors expect a website to load in 2 seconds or less. They may abandon a website that doesn’t load in 3 seconds. Image size optimization helps your website load faster.

If your website has a pleasing design, it is magnificent for you. However, if its load time is more than 3 seconds, it won’t benefit you. 

Keep an eye over these principles when designing a website. 

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