This post was most recently updated on July 9th, 2021
The eCommerce industry is ever-evolving which is why innovation is the only way one can attain e-commerce success.
By the end of 2021, e-commerce sales are expected to account for 18.1% of the total retail sales globally.
With new players coming into the market almost daily, the competition is mounting, and the scope of exponential growth is shrinking by the day.
But that does not mean that you cannot attain success in the industry. If you get a few fundamentals right, the doors of success will open for you.
And, what are the fundamentals?
Well, let us look at them:
Golden Rules for success in Ecommerce
Build a High-Quality Website
Success in eCommerce depends upon the ability to impress a customer. Mediocre approaches never work.
Look at any excellent eCommerce store; they all use high-quality templates that resonate with their brand, they post content regularly, and their ads are targeted specifically.
Research is an integral part of every purchase online. If you post high-quality content such as blogs, videos and images regularly, customers will get attracted to you.
Moreover, a high-quality website with a robust interface, informative videos, and blog posts fare any day better than mediocre stores.
Security is Paramount
Ecommerce websites entertain a plethora of prospects and customers every day.
With such massive traffic comes the enormous responsibility of their data safety, and that is where an SSL certificate can help you.
SSL or Secure Socket Layer is a security protocol that encrypts the data transfer between your website and the customer and passes it over a secure network where no hacker can intercept it.
There are so many types of SSL certificates available in the market namely a Regular Single-Domain certificate, Wildcard certificate, multi-domain SSL Certificate, etc.
Small eCommerce store owners who are unwilling to expand soon can use regular or domain validation certificates.
For example, a regular certificate can protect www.domain.com but not shop.domain.com.
But store owners who are willing to expand by putting various subdomains under one primary domain can use wildcard SSL certificates to protect subdomains to the first level.
For example, a wildcard SSL can protect multiple sub-domains like *.domain.com or www.domain.com along with blog.domain.com and shop.domain.com.
Multi-Domain SSL allows you to add more hostnames to protect your multiple websites with a single certificate.
For example, a Multidomain SSL can protect www.domain-name.com, www.domain-1-name.net, www.blog.domain-name.com, www.anything.domain-name.cometc..
Moreover, SSL also facilitates HTTPS encryption which is mandatory for a website to rank. So, get an SSL certificate today if you have not already.
Emphasize on Customer Research
We touched on research in short in the previous point but it deserves more than just a quick touch.
Today’s customer is aware of the market. He/she knows the importance of researching before making the final purchase.
Research is not confined to searching for blog posts related to a product; instead, product descriptions, customer reviews, ratings, and brand value also make a big difference.
So, as a business, you must learn to interact with your target audience, answer their questions on Quora, inform them through your official Instagram, Facebook, and Twitter page.
The aim is to solve customer doubts and queries related to product research and induce them to buy from us.
Do What you Know Best
Don’t try to be the jack of all trades, be the master of one.
As an eCommerce website owner, you need to figure out what makes you stand out from your competition.
What is your Unique Selling Proposition?
Don’t try to beat Amazon at first; try exceeding your limitations. You can deliver products with additional gifts, provide free after-sales service or implement a same-day delivery strategy, etc.
The point is that you must impress your prospects and customers with some unique quality of your own.
Have a Robust Content Marketing Strategy
Many businesses often overlook content marketing.
But businesses need to understand that just by posting a content piece, you cannot gain traction.
Yes, being consistent with content creation is pivotal but marketing is equally important.
What is the use of a blog post hanging on your website when nobody is reading or getting benefit from it?
So, you have to get your content across to people who can read and buy from your website, which is why you need to have a robust content marketing strategy in place.
SEO holds the Key
SEO or Search Engine Optimization is one of the most integral parts of digital marketing.
It is an investment that pays off like no other.
A website that ranks on top of Google’s SERP needs not invest heavily in marketing itself.
If your website ranks on top of Google, you do not have to worry about driving traffic, building brand awareness, or spending on ad campaigns.
SEO does everything organically as Google values those websites that add value to its customer’s experience.
We can’t stress it enough. Every point mentioned above is focused on building trust.
But which eCommerce websites do buyers trust?
The answer is every website that justifies a buyer’s decision to trust.
High-quality content creation, product reviews, ratings, and site testimonials help build half the trust. The other half is catered to by a robust after-sales service, special discounts on delivery, and optimum customer service.
eCommerce website owners need to ensure that they keep their word. By writing fancy catchphrases in blog content, you may attract a customer, but if those fancy catchphrases are not backed by robust customer service, they break the trust factor.
Although marketing and content creation are integral to success, how a customer feels after visiting your store is vital.
Google’s recent Page Experience algorithm is purely based upon customer experience only.
How easily a customer can navigate the site, how many popups he sees upon visiting, how much time a website takes to load, and how balanced the visual interface is kept as essential factors to attain higher Google rankings.
So, if your eCommerce website does not have a simple navigation system, no SEO can help you rank on Google.
Multiple Payment Options
In 2021, 33% of users prefer to pay through eWallets, while 27% prefer to pay from credit cards.
In today’s world, every eCommerce website must have multiple modes of payment for customer’s convenience.
Success in eCommerce depends upon how convenient and fruitful you make your customer’s journey.
Many customers bounce back because they don’t see options like eWallets and UPI to pay for their purchases.
Moreover, eCommerce websites must comply with PCI/DSS guidelines to ensure secure payment transactions.
The use of SSL certificates, firewalls, and trust badges adds an extra layer of protection to your website and a layer of credibility to your reputation.
Note: In order to manage your entire billing process and clients, you should start using WHMCS, its an all-in-one platform to manage clients, payments, billing, reselling, and much more. Using WHMCS templates like HostX you can customize your website even better without using WordPress.
2021 is the year of innovation. Businesses need to find new ways to attract prospects. But, sticking to ethics and fundamentals is equally essential.
Achieving success in the eCommerce industry is not a cakewalk amidst the growing competition.
However, if you take the necessary steps in the right direction, such as building a robust website interface, understanding your customer’s research, facilitating multiple payment options, and easy navigation systems, you can sail through.
So, follow the nine golden rules mentioned above and stand out from your competition.