Several organisations need to work together for effective construction project management.
Construction companies must be in perfect communication with every contractor to ensure the best possible outcome.
They must also choose the right FRP grating suppliers in order to succeed with construction management – and this means going above and beyond what is already available.
B2B companies must adopt a more streamlined, straightforward marketing strategy in order to effectively reach people in construction.
More Than Words Marketing is a data broker and marketing agency. Here are our tips for reaching this valuable sector.
Table of Contents
Establish a good database
Our marketing list of construction companies database is used by companies providing relevant goods and services to this industry, and consists of 54 different categories.
Using things like the location, size or type of trade to refine your target audience to select records from construction business or contractor categories most relevant to you.
For example, the largest construction companies may not be of interest to you, but an individual contractor or subcontractor might be.
Using a highly-targeted list ensures that your marketing messages only reach the most relevant and valuable prospects to you, from the very start.
This helps our clients to start with the strongest possible base for their marketing campaigns.
Perfect your digital marketing
More than 94% of construction professionals now purchase building materials online – double the number who still rely on high street suppliers.
It is for this reason that web presence is a key priority for construction industry suppliers.
Your website is the first place contractors go for research. Make your website user-friendly and simple to avoid overwhelming visitors with unnecessary information.
Smartphone users find it difficult to view non-mobile-friendly websites and mobile phone browsing is quickly overtaking desktop browsing, so make sure your website is mobile-friendly.
Make sure your website is easy to navigate and looks good. There is a short lifespan for internet attention, and bounce rates are lower when visitors can find what they are looking for quickly.
Email newsletters are perfect for keeping in touch with existing customers and nurturing leads.
To increase visitors to your website, send regular email newsletters to the clients and prospects you have identified on your database.
Showcase current projects and partnerships, provide informative product information and include guides for using your products/services. It’s great to promote a sale or discount as part of your newsletter, but if you only provide sales content via email, prospects will quickly unsubscribe.
Keep a detailed record of the customer journey
Create a document that explains how your prospects go on to become buyers.
Throughout the process, prospects search for specific content to aid in their decision-making.
What type of content would encourage them to learn more about your business? How can you maintain their interest throughout the construction buying process?
Gain a comprehensive understanding of the content required by your typical customers at each stage of their journey by identifying their main concerns, desires, and reservations. Consider what CTAs to include in your content at each stage in order to guide them towards the next stage.
Taking a detail-oriented approach to marketing
When developing a marketing campaign to send to a construction firm, ask yourself ‘how does my product/service differ from that of my competitors?’
Construction companies are detail-oriented, and they carry that trait over to the marketing approaches they find appealing.
Your prospects will pay attention to any content that differentiates your product or service meaningfully from that of your competitors.
It’s highly effective to present authoritative and detailed data to construction professionals, but use bulleted lists and infographics to keep content interesting.
Make use of A/B testing and track the results of your campaigns to refine your approach over time.
Please call us on 0330 010 8300 if you are interested in finding out more about our database-only or managed marketing services to reach construction and trade contractors in the UK.
