Table of Contents
Introduction
Video marketing has been on an upward growth for some time now. Many online users spend a lot of time watching videos a lot. The trend seems to be the only way to capture users’ attention in this age full of distractions. Statistics by experts show that online users love videos and can process the content 60,000 faster than text.
So, how can you use the trend to your advantage? You can use it to market through animated videos. It has proven to be one of the most effective ways to market businesses. However, if you compare animated video marketing with other forms of marketing, you will find it way better. The reason behind that is due to the following advantages:
Engaging
Marketing through animated video is effective since it grabs attention and keeps it. Good quality marketing videos created by agencies, such as animation studios melbourne, stick and strike connections in users. It also elicits positive emotional responses that make the viewers like, comment and share with their friends. In sharing, the viewers will be helping you spread the message.
Higher conversion rate
According to experts, a video landing page has an over 80% conversion rate. The entertainment and informative nature of videos is the high conversion rate. When you use animated videos to explain a product or service, you stand more chance of convincing the viewer, unlike through text.
Wider reach
Wider reach is another advantage that animated video has over other forms of marketing. For starters, anyone can understand video content- – both children and adults. Your business can also break the language barrier by using animated video marketing. You can achieve this by adding subtitles of different languages you want to target. The company won’t require further hiring translators to write the content in a foreign language and post it. The viewers can switch the subtitles in the same video.
Easy to understand
If your service or product is complex, animated video can make it easier to understand compared to text. When you use written content to explain a technical idea, the chances are that the readers will get bored and leave the page. That leaves animated video as the best alternative for conveying such complex ideas.
It saves time and money
When you use animated video to market, you will save time and money in the long run. You only need to provide a script for the video, and the creators work on it. Then if you need to update it, you will not need to reshoot a video. You will request the agency to edit it and then repost it on the platform you use to market.
Conclusion
Advertising in this age of digital information is quite challenging due to distractions. However, with animated videos, you will capture the attention of your target market and retain it. Furthermore, it’s easier to convince the viewers through video and convert them to valuable leads. Reach out to agencies such as animation studios melbourne to create your animated videos for marketing. You will experience the advantages you have read here upon doing so.
