Animated delivery has amazing potential to delight, tell compelling stories to your audience, and inspire them.
Top animation companies in the UK are raking in big money by curating explainer videos with amazing animations. But, that’s the top companies with seasoned animators.
If you’re just starting out, you might take up some time to get the hang of doing things – the right way!
To ace your game as an animator, there is a certain list of Do’s and Don’ts you must follow.
Keeping your creative juices flowing is one thing. But, to actually curate something that has an impact is not easy.
So, to help you ideate and create the right way, we’ve shared a list of Dos and Don’ts.
Do’s
1. Tell stories that inspire
Visuals appeal more than anything to audiences.
You’ll see custom visuals at concerts that are the reason for buzzing crowds and the electric vibe of the place. While animations are a pure work of art, you as an artist must sit down to tell stories with your craft.
Stories create a mesmerizing and memorable effect. Focus on how you can actually paint a picture with animations. Your viewers won’t recall you for your sales offer any more than they would for the story you tell them.
Animated stories work like magic on audiences. You may take the example of Anime movies and series. Audiences are emotionally drawn to these real-to-life characters and their inspiring tales.
So, tell stories that inspire audiences.
2. Curtail your message
Our attention spans are decreasing with time. You as an animator only have milliseconds to catch your viewer off guard. So, make sure to curtail your message.
Fun Fact: You don’t need much time to deliver your message with animations. Animated delivery itself is impactful! You can easily get the message across in no time.
Plus, if you are used to outsourcing video creation, then you can count on this advice too. The shorter your time is, the more effective your delivery will turn out. Plus, you’ll also save a good load of money on your explainer video cost.
3. Be selective
Be selective with what you can animate. It’s always best to check the objects in your video. See if they appear better without animation. You must know the difference before you set out for your animation work.
Plus, too many animations can be overwhelming for your audience. Too many twists and turns or expansion and contraction effects might not be a thrill ride for everyone.
So, it’s important to be selective.
4. Be open to mix
Be flexible to try out new things. Redundant transitions might make up for consistency in content, but would eventually bore your audience. So, be open to mixing.
You may try out a combination of animation techniques. Experiment with what’s new and find out if it will actually delight your audience.
5. Include motion graphics
Including motion graphics would add more depth to your characters and objects. Plus, these are super-trendy!
You may also try out subtle animation effects. These work fine where the delivery is more focused on drawing empathy from the audience.
6. Eye for aesthetic value
While vibrant colors might appeal to child audiences or in most cases would just do fine, there’s an entire variety of flavors you can try out to decorate your animations.
The best advice you can have is to always eye for aesthetic value. Ask yourself how you can actually enhance the aesthetic appeal of your content. Using motion graphics can be a good trick to rock your animations.
7. Share more for Feedback
Don’t shy away from criticism. We as creators love our animations more than others. But, when it comes to the success of your artwork, you should not shy away from sharing and inviting honest feedback.
Ask your colleagues, friends, or lead to provide you with honest feedback. Feedback is learning. Before you roll out your work to an even larger audience, it’s wise to invite feedback from the people around you.
Remember, what might seem best to you, might not be even close to attractive to someone else. You need to have multiple opinions on your craft to breed creativity and gain more acceptance.
Don’ts
Since we’ve already had a comprehensive list of the Do’s for animation, we have decided to cut out some from our Don’ts list.
Don’t worry, if you focus on the Do’s fully, you’ll already edge out most of your competition.
However, to ensure you don’t make mistakes, here are four don’ts of animation tips.
1. Don’t animate everything
Don’t animate everything. Every object is different and might have unique emotional value to every viewer. Animating all objects would only distort the view. So, make sure to mix it up.
Animating everything can be too much. Some people might not be able to keep up with too many dynamic graphics in your video. So, it’s best to know what will actually delight your audience.
2. Don’t trigger transitions at the start
Paint the scene and then trigger transitions. Animations working from the start are not always good.
If you want to pose as a professional animator, make sure to set the stage first. Show the background or key elements, and then trigger the animation.
3. Don’t cut on kinetic typography
Include characters in your content. People resonate with characters. A voiceover on a background or moving graphics might appear good, but might not be as engaging as the characters.
You can also include kinetic photography to deliver messages. Animated delivery is compelling to draw attention and far better than static texts and numbers.
4. Don’t overlook the message
Lastly, you want to emphasize on your message. Don’t get lost in the idea of curating animations and just delighting your audience with visuals.
You want to get the message across in a more impactful fashion. Ask yourself if your content needs a story. If it does, you may include one.
You may refer to the basic story framework that includes, character, conflict, and resolution.
Remember, you must get the intended message across.
Bottom Line
To wrap up, the animation is a fun activity. While our minds can be filled with lots of creative ideas to tell stories, there is a chance that we might lose our way from delivering the intended message.
To keep us on track, there are certain dos and don’ts of animation we can follow.
