Autodialer Features You Should Consider for Your Marketing Campaign


Autodialer Features You Should Consider for Your Marketing Campaign
Autodialer Features You Should Consider for Your Marketing Campaign
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Autodialer systems are quite necessary for almost any type of business. This type of technology is not only inexpensive, but there’s no special skills needed to learn it and it’s easy to use! In-house marketing representatives can also use auto dialers to increase workplace productivity and get more sales. 

Below are just some of the useful autodialer features you should consider for your next marketing effort:

Effortless Integration to CRM

The reason why some business owners hesitate to add new technology to their marketing practices because they think it will consume a significant amount of their time, money and energy. But auto dialers are proof that such thinking is wrong. 

Some auto dialers can be effortlessly integrated into other marketing practices. This is because auto dialing technology can be connected to your customer relationship management (CRM) software. This means that there’s no need to use another app to input contacts into the software. 

There are also auto dialers that provide cloud-based integrations. You can make use of these cloud-based features to obtain and retrieve data from the cloud. As a result, it makes it possible for you and your marketing representatives to contact possible leads or existing clients from anywhere so long as there is stable internet connection. 

Detection of Unproductive Numbers

Do you experience problems with contacting unresponsive numbers? Keep in mind that answering machines, voicemails, and unanswered calls are considered unproductive numbers. This means that these numbers usually give little to no opportunity for you to improve the success rate of your marketing campaign.

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A good auto dialing system must have advanced features, including automatically filtering unproductive numbers. For instance, one of your agents tried to call a potential lead twice, but those calls came back with no results because it went unanswered. The system will then mark this incident as a ‘no show,’ and inform other members of the marketing not to bother with that phone number again. You can still call that number if you want, but it should be done manually. 

Predictive Dialing

You put more emphasis on the value of time when you use cold-calling and telemarketing methods to contact potential leads and customers. This means that timing is very important in telemarketing. Each second you spend should allow you to get the most out of the call. But you could also be one second away from making a sale or losing the opportunity to make a sale.

An example would be if one of your agents was trying to find the contact information of a specific lead in your CRM. Maybe this took your agent three minutes to find that particular phone number. Then, it took them another 10 seconds to manually dial the phone number using a traditional telephone. All in all, it took them about 3 minutes and 10 seconds before they could even touch base with the lead. For some, the time spent doing this isn’t a big deal, But, if this kind of thing happens several times every day, the agent ends up losing valuable opportunities they can use to call other leads instead. 

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Companies that refuse to integrate new technology may stifle their business growth. Therefore, investing in a reliable autodialer makes sense because it increases sales opportunities and improves a business’ chance for development. 

Allow your agents and marketers to use an auto dialing app with predictive dialing features. This way, the software chooses which number to call, and it only takes a few seconds to get done. Thus, your business doesn’t end up wasting time in contacting potential leads and clients. You also end up maximizing efficiency in the workplace, thus improving productivity. 

Choose Pacing Speed

As human beings, we all have different skills, talents, and flaws. This is what we should keep in mind when looking at our marketers and agents. For instance, one marketer may take around 15 minutes to finish a cold call, while another can do it for only 5 minutes. However, this doesn’t mean that the marketer that took longer to complete the call is not as competent as the one who did it in 5 minutes. There are several factors at play here. 

The agent who took longer may be more successful in making a sale compared to the one who only did it in 5 minutes. One of the factors affecting this success rate is how you set the pace of he calls. 

There are auto dialers that can adjust the pacing of each dialed number, which gives agents the chance to reach leads or customers at a good speed. Like the example we gave earlier, the agent that took 15 minutes to finish the call might have at least 10 seconds of rest before the system dials another number. On the other hand, the agent who only took 5 minutes to finish the call might require more time before they dial another number. 

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This ability to pace calls can also benefit businesses in other ways, and it depends on how long the calling list is. For instance, your contact list has 200 phone numbers that your company must call within the day. Moreover, 40 of your cold callers are ready to contact the individuals in the list. If each call finishes in around 10 minutes, your agents will be able to complete the entire call list in an hour or less. If this happens, you’ll have to pay for your agent’s idle time. 

With the pacing feature, the system uses different algorithms to evaluate each caller’s desired speed and length of the call list (including other factors). This greatly helps businesses maximize their time for each workday.

Abide by Marketing Laws

Companies are legally obligated to abide by strict marketing laws, or else they’ll have to face serious sanctions. Reliable autodialers should come with features that abide by and respect marketing rules and regulations. This will give you peace of mind while you contact potential leads. 

For this reason, having an auto dialing system can help filter out phone numbers registered in the ‘Do Not Call’ registry. Therefore, both you and your marketers don’t have to worry about calling people on that list. 


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anamika sinha