When we consider digital marketing for our company we find different actions that we can apply to promote ourselves, make our services known and reach our target audience through the Internet and the different digital media. When we enter the digital world we find a lot of tools that will allow us to make ourselves known. Creating a website may be the first thing that comes to mind, but we also have other ways such as social networks or email marketing.
As we said, the web is the most general element within digital marketing, since from there we can perform different actions such as organic positioning (SEO) or Internet advertising (SEM). agencia seo barcelona is one of the most used strategies in digital marketing, since they are a series of actions that are performed with the intention of positioning the website of our company in the top positions of the search results on the Internet. But we also find another type of organic positioning that can bring us many benefits, it is Local SEO.
What is Local SEO?
When we talk about Local SEO we are referring to the Google Maps tabs that appear in the search results both when using the search engine and when using the Google Maps tool itself and that is managed with the Google My Business tool.
According to the name of this marketing action, we talk about local because it is the listing that places our business in a specific postal address. In addition, we refer to SEO because they follow the algorithms of organic positioning to be displayed in search results.
These cards have relevant information about our company, as we can publicize our services, contact, hours and even put the link to our website. In addition to containing the address of our company, especially interesting for those physical businesses to which customers come as may be the case of stores, clinics or bars and restaurants.
Local SEO can go unnoticed when we talk about the different digital marketing strategies for our company, however, it is increasingly important to work on the positioning of our Google My Business listing.
Benefits of working on Local SEO.
Every marketing strategy is aimed at getting new customers. To do this, the different actions we carry out help us to gain visibility on the Internet and to be known by our target audience so that they can later become customers. The same happens with Local SEO, since it is one more way to make ourselves known on the Internet.
It is increasingly important to work Local SEO, since, when searching on Google, one of the first results that appear are the Google Maps tabs, even above the results of organic SEO. In addition, working Local SEO brings us the following benefits:
Speed in positioning: unlike what happens with the positioning of web pages, the positioning of Google My Business listings is very fast. Once we start working on them and put the right keywords, in a short time we will be able to appear in searches related to our services.
Visibility: Local SEO is one more way to appear on the Internet and offers us great visibility on Google. Local SEO results are becoming more and more relevant in Google searches, as they appear higher and higher, even above the first results of organic SEO.
Ease of contact: one of the great advantages of Local SEO is the ease with which users can contact us. Thanks to the call button, it is not necessary to enter the file to find the contact details, they can call us with just one click.
Location: mainly for physical businesses, those to which customers have to go in person, working Local SEO brings an additional benefit, since it includes the address of the business. In addition, when doing a search, we usually find related businesses that are closer to us.
Having a complete Google My Business listing and working on it periodically will allow us to open a new way on the Internet to make ourselves known and reach our target audience. At La Clé we are an agency specialized in digital marketing. We work the Local SEO of your company to help you get new customers. Contact us to know all our digital marketing services for your company.
