Best Ways to Promote Fashion Brand on Instagram

Promote Fashion Brand
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Nowadays, Instagram has become the most popular platform for social media marketing where many brands are promoting their business online. Instagram is famous for sharing posts and images with a reach of 1 billion active users on social media. When it comes to the brand in the fashion industry it is a fast-paced competition to advertise and reach the target customer on Instagram. 

A solid Instagram marketing strategy can drive traffic to your site, make a good number of sales, and attract loyal customers to your brand. Here we provide the best ways to promote a fashion brand on Instagram by applying in your business you will get a high reach of customers and help to get more sales.

1. Creating a Strong Brand Profile

Create a strong brand profile on Instagram and optimize it to get customer engagement. For doing so you need to think about cover images, profiles, and descriptions of your brand. If you are using Instagram as a social media marketing platform for a fashion brand you need to link your website or clothing e-commerce store in the profile.  

You should use the brand name as your username on your Instagram business profile which makes a huge impact on brand awareness among people on social media. Highlights of the stories and reels of fashion styles on your profile give a brief idea of your brand collections that makes attract an audience for high engagement.

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2. Use Creative and Engaging Posts

Instagram is a platform with highly visual graphics, images, and creative posts which helps the fashion brand to promote their online business on Instagram using social media marketing strategies. For creating more engaging posts and advertisements you can use the Instagram post templates from graphic design tools such as PosterMyWall that give the best high-quality visual graphic design content. This is done with the help of design templates which make content creation a breeze. 

With the help of the PosterMyWall, you can create engaging posts to advertise your fashion brand on Instagram and get high engagement.

3. Focus on Content Strategy

Instagram is the platform that brings the story of the brand’s life and captures the shots. The different types of content strategies including images and videos used for a fashion brand to promote on Instagram can be a mixture of product updates, brand mission, product features, and user-generated content which may include customers’ real photo shots and influencers’ content, and lifestyle content.

4. Use Hashtags

Hashtags are a staple tool you need to use on Instagram. Use these to gain new audiences and create engagement from relevant audiences via Instagram posts. Always use brand-specific hashtags for each product in your collections. Find the right hashtags for your brand that are not narrowed down but also more relevant to the fashion brand. 

5. Use Instagram stories and shopping features

Stories features of Instagram are widely used by more than 145 million active users of Instagram on a daily basis. Use Instagram stories to post your brand collection on the stories, which gives you more relevant results for target customers and audiences to reach your products and increase sales. 

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From the stories, you can add the shopping feature like “Swipe Up” which directly jumps your audience on the shopping page of the brand. Instagram shopping features allow you to generate more sales and become a key channel for converting engagements into sales for product catalogs of your brand. 

6. Behind-the-scenes Update

Show the authentic looks behind the scenes of the updated posts is the best way to engage your audience with the brand. It gives a more personal level to the audience by allowing your followers to learn and get more about your brand behind the updates by creating new lines of untold stories. Providing more pieces of information on Instagram about your brand can highly engage active users of Instagram. 

7. Follow-ups of Data

Numbers are more scary than words. But it is very important to analyze the data of numbers and statistics which plays an important role in the development and growth of the business. The business account of your brand on Instagram provides you the insights into your followers, targeted audience, likes, views, and shares using which you can create or run an ad campaign on Instagram using social media marketing strategies to get more engagements and sales of the brand’s collection.

Also read: Just How to Get Free Instagram Likes in 2022 (Because They Still Matter).


It won’t happen overnight, You have to continually follow the above ways for the growth of your business online. Using the different social media marketing strategies of Instagram you can promote your fashion brand online and reach the more relevant engagements that are better converted into customers to bring huge sales to the business. Hope you are getting a better idea from the above following ways to promote your fashion brand on Instagram. 

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