Byjus: Case Study, Company Profile, Founding Team, and Many More.

Byjus: Case Study, Company Profile, Founding Team, and Many More

Nowadays, the kids are tired from the long schooling hours, attending tuition classes, and extracurricular activities. They often skip meals, get inadequate sleep, and have no time for playing or outing with the family. Going to school is compulsory, but students can take extra coaching from their homes and save time and energy. Online coaching platforms are the best way to allow a student to clear the concepts and progress at his own pace. So, today let us know about one such popular online tutoring platform called Byjus.


Byjus is an Indian multinational educational technology company existing since 2011. The company has its headquarters in Bangalore, Karnataka, and serves more than 40 million users worldwide. Byjus focuses on Edtech, M-Learning, and Distance Education and is one of the best tutoring apps in India. Mohanlal and Shah Rukh Khan are the brand ambassadors of this legal and safe platform. It plans to expand its business and spread its roots in the International market through Future Schools.

It aims to reduce the gap between mundane and interactive learning by teaching coding and other subjects through storytelling. Here the students can learn Coding, Fine Arts, Music, Math’s, English, Science, and more through interactive videos. The Future Schools are successfully running in the USA, UK, Brazil, Mexico, Indonesia, and Australia. Byjus has recently replaced Oppo in becoming the official sponsor for the Indian cricket team jersey.


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Now that we know what Byjus, is let me introduce you to the brilliant minds behind its existence. In 2011 Byjus Raveendran and Divya Gokulnath decided to establish an online education company. Since its existence, Byjus is working under the ownership of Think and Learn Pvt Ltd and is a part of the Deloitte Technology Fast 50 India. After four years, the company attained stability and in 2015 launched Byjus: The Learning App. It also runs the Byjus Parent Connect app and a separate Byjus Math App for kids.

Byju Raveendran is a 39-year-old Indian educator and entrepreneur born in the Kannur district of Kerala. He comes from a science background as his mother was a mathematics teacher and his father a physics professor. He completed his early education in Malayalam medium school and then obtained a B.Tech degree from the Government College of Engineering, Kannur. After securing 100 percentile in the CAT Exams, he began coaching the students willing to clear CAT Exams. In January 2021, he became a non-official member of the National Startup Advisory Council. He has also received the Manorama Newsmaker, Business Transformation, and 2021 FILA Entrepreneur for the Year.

Divya Gokulnath is a 33 years old entrepreneur, director, and co-founder of Byjus. She is married to Byju Raveendran and has two kids. She was a student at the GRE preparation course when she met Raveendran, her tutor, for the first time. Divya is born and brought up in Bangalore and is the only child of her parents. Her father is a nephrologist at the Apollo Hospital, and her mother was a programming executive at a broadcasting company Doordarshan. She completed her early education at Frank Anthony Public School and attended RV College of Engineering to pursue a Bachelor of Technology in Biotechnology. She teaches English, Mathematics, and Logical Reasoning along with other members of the Byjus Classes. She has also won Women Who Make India, Most Powerful Women, Asia’s Power Businesswomen, and LinkedIn Top Voices Award.


The Byjus App has India’s best teachers who combine their teaching experience with realistic visual aids and world-class technology. They analyze the strength and weaknesses of every student and allow them to learn at their speed and learning capacity. Features like turning on subtitles, slowing down, and fast-forwarding the lectures are also available. The application focuses on providing a pressure-free and enjoyable studying environment to the student.

Exams are also conducted creatively through sliders, word puzzles, bubble bursts, and picture sorts. Mentors point out the mistakes and doubts through visual solutions and improve the performance. Teachers share the monthly progress report with the parents that keep them on track about their child’s growth. Students can also download the concept videos, quizzes, practice modules, and revision tests for future reference.


Byjus has a lot of subsidiary companies that are working under its jurisdiction. Companies include Osmo, Toppr, Epic, LabInApp, Tutor Vista, WhiteHat Jr, Aakash Institute, and Great Learning. Let us discuss Osmo Company and Tutor Vista Global Pvt Ltd. Osmo is an online educational gaming company working under the ownership of Tangible Play. The company is functioning from its headquarters in Palo Alto, California, and uses reflective artificial intelligence.

The system allows an iPad and iPhone to detect the objects from the front camera during physical play. Osmo offers a wide range of products like Words, Newton, Monster, Numbers, Tangram, Coding Awbie, Masterpiece, Pizza Co., Coding Jam, and Mind Racers. Since 2019, it is working under the jurisdiction of Byjus and is one of the top 10 innovative companies, according to the Times Magazine.

Tutor Vista Global Pvt Ltd, as the name suggests, is an online educational tutoring organization. The company came into existence in 2005 and is operating from its headquarters in Bangalore, Karnataka. Meena Ganesh and Krishnan Ganesh are the founders of the company that is functioning under Byjus. It uses recording, file sharing, interactive whiteboard, instant messaging, telephony, and voice-over-Internet Protocol facilities. It has more than 2000 teachers who teach subjects like English, Math’s, Science, and Statistics and provide personal academic assistance through paid subscriptions. The e-learning platform is well-known in India, UK, the USA, China, Middle East, Australia, and Southeast Asia.


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Byjus application is popular among students and parents and provides its services in more than 1702 cities worldwide. You can download the application from both App Store and Google Play Store. It specializes in conceptual clarity, personalized learning, and giving individual attention to its students through visualization. The students are required to spend a maximum of 71 minutes every day online.

After registering with the application, you can get free access to any course or program for 15 days. Byjus offers online tuition classes for students belonging to ICSE and CBSE board from 1st to 12th standard. They teach English, Maths, Physics, Chemistry, Biology, and Commerce in English and various regional languages. The app also provides coaching for competitive exams and conducts regular examinations, and distributes free sample papers. It covers exams like JEE, NEET, CAT, IAS, JEE Mains, UPSC, Banking, GRE, GMAT, JEE Advanced, and Government Exams. Recently, the application has opened a subsidiary called Byjus Early Learning that focuses on primary to third class kids.


Byjus Classes is an online tutoring platform that involves a 360-degree teaching and learning experience. The online class consists of a maximum of 20 students that offers personalized attention to everyone. Here, every student gets guidance from two teachers: While one clears the concepts, the other solves the doubts and other issues instantly. All the students from class 4th to 10th can attend and learn from the Byjus Classes.

Digital learning tools help the teachers in explaining complex questions with ease. The class notes, quizzes, worksheets, and homework are a part of the daily practice session. Students can also ask their doubts in a live class by clicking on the raise hand function on the app. They also conduct exams every month and share the progress reports with their parents during the parent-teacher meetings.


Recently, Byjus has collaborated with Disney India to provide an exciting learning experience to young minds called Byjus Early Learn. The application focuses on providing interactive, engaging, and efficient ways to keep the kids engaged. All the kids between 4-8 years can get an in-depth grasp of the fundamental topics. It helps to improve handwriting, learn your child’s interests, and sharpen motor skills.

The app also has more than 1000 quizzes, videos, games, and stories related to Math, Science, and English. It also has rhymes and Disney songs for kindergarteners. They can read and learn about famous Disney characters like Moana, Lion King, CARS, Frozen, Toy Story, and Disney Princesses. The parents can play along with their child and also get a visual representation of his learning journey.


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Byjus offers a comprehensive online classroom program for all the aspirants willing to crack the Indian Administrative Service (IAS) and the Union Public Service Commission (UPSC) exams. These exams are known as the prestigious exams of India and can help the students to attain the post as an IAS, IPS, IRS, and other senior rankings. In the online program, the students can choose weekend or weekday slots, attend live classes, and ask doubts on the spot.

The students can download the video lectures that cover the complete syllabus and learn anytime and from anywhere. One-on-one mentoring, regular follow-ups, fortnightly unit tests, comprehensive study material, and a personal student portal are the highlights of the course. It also offers test series including Prelims & Mains and prepares the candidates for interviews, debates, and current world affairs. Byjus also holds webinars with IAS toppers to share their insights and experiences with the current aspirants.


Byjus is now partners with Aakash Institute to provide the best JEE and NEET coaching to the aspirants. Aakash has more than 32 years of experience in teaching more than 2.5L students annually. It has more than 200+ coaching centers across India and recruits its teachers from IIT’s, NITs, IIIT’s, Coaching Industries, and Premier Universities. For the last three decades, it is delivering successful results in entrance and scholarship exams like NTSE, KVPY, and Olympiads.

Aakash JEE is one of the top 5 coaching courses in India, according to Time Magazine. It focuses on hard work, accountability, student prioritization, and passion for education. IIT JEE (Joint Entrance Exam) is one of the most popular engineering entrance examinations to secure admission to any engineering college. Byjus offers a comprehensive training program along with Aakash Institute called the Byjus JEE and NEET program. The integrated teaching approach, comprehensive study material, and regular doubt clearing sessions are its highlights. It also provides classroom assessment practice sheets, Success Magnet Test Series, and All India Aakash Test Series. Byjus also helps the medical aspirants to appear successfully for the NEET (National Entrance cum Eligibility Test).


In today’s fast-forward world, where every minute is precious, an online tutoring platform like Byjus is a blessing. It is a one-stop destination for learners of any age. The current pandemic has proved the importance of online education and opened the doors for a new and advanced India. Teaching does not need a classroom but the sincerity and dedication of the teachers and the students. What do you prefer? Physical Learning or Online Learning. Do let me know in the comment section below.



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