Simply put, yes you can rank a site better for certain terms without any links, although if the site is mediocre compared to the competition it won‘t last long without them.
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Table of Contents
Important Tips on Ranking on Google without Backlinks
- Your article will not rank if it does not match the internet of the given title/ keyword. Even backlinks are unlikely to help.
- With high–competition keywords being high-authority sites rank, you’ll probably need backlinks as well.
- Always analyze which sites rank for a given keyword to accurately gauge whether you can rank for those terms as well.
- As with everything in SEO, the ultimate answer is that it depends. It depends on factors, such as the topic/ keyword, its competition, the quality of your content, and the search.
Why You Need to Think About Attempt To Rank Without Backlinks
Finding link-building opportunities is a handful for me.
Now, this is just me, but there are many valid reasons you might want to try this method instead of diving deep into link-building and outreach.
In a few “because” cases,
- Your website is new and needs to establish authority before it can receive external validation. Your website is not full of content (e.g. portfolio, business listings) for service reasons.
If you’re in either of these situations, it might make more sense for you to focus on SEO strategies that don’t involve link building _ at least for now.
The seven strategies I’ve shared below will help your website rank with on-page SEO, valuable content, and off-page mentions.
No sign of backlinks anywhere.
In fact, if you focus on creating value and optimizing your on–page content, you can skip (or at least postpone) going out to find the external link-based signals, because your site can rank without them.
And I’ll bring you two case studies here to drive any point home,
- Ted Chong boosted the ranking of a private education provider’s website from page 2 of the SERPs to result in #2, page 1. This was done entirely through content creation and optimization for a competitive local keyword, without any link building.
- Alex Ryan ranked a certain website on page 1 of the SERPs, without any backlinks and. He did this by targeting moderately trafficked keywords and creating several quality content pieces that were well-optimized for SEO.
Get Mentions and Referrals.
Not every business or website owner has the budget to mount an aggressive link-building campaign. Especially if you’re just starting out, your resources may be limited and your brand may not yet be credible enough to attract credible linking signals.
So how can you build that reputation?
Referencing is a start. By this I mean full unlinked URLs and brand references. Here’s how online bibliography works.
You produce a credible piece of content documenting the results of a case study, research, or survey, and you instantly gain authority as a researcher in the area. You don’t have to be an academic to do your own research! Also, Google counts referrals as a ranking signal.
Brendan Seymour from Bemire consulting told me how he’s observed this particular backlink-less strategy win, especially for local businesses.
Keep in mind; I’ve only looked at work in what I would consider mildly competitive niches. Social media is where your website and its content are known. And once known, it is sought.
As your audience uses both search engines and social media to find the content of interest, the engagement, and loyalty your website receives on social media, and the increased number of searches and clicks on search. It is easy to find the relationship between, I’m mainly talking about brand search, but you can actually search through social media for other keywords as well.
Final thoughts on ranking without backlinks
So, is it really possible to rank without backlinks?
Of course, it is! I doubt you have any more… still have doubts. I’m like you, trying to get the most out of my SEO strategy without relying too much on link building. Doing it this way means you can trust your platform to do most of the work for your placement in search engines, and any external help boost that works.
Related Publications
Backlinks Training, Our complete, free course on backlinks and Link Building for SEO “If you build it, they will come. “That statement might have worked in “Kevin Costner’s 1989 movie, but certainly not in today’s competitive world of nine marketing. You need to be more active. You need to be an SEO fighter.
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