The world celebrates media in different languages, just as there are many channels through which communication can be passed. In communication, information dissemination is only complete when there is a uniform share of message symbols between the sender and the receiver, and then feedback. Several channels have been birthed from posters, scribers, Printing Press , television, radio, salesperson [o yes, they are viral marketers], and the new kind of digital media.
Over the years, the printing press has seen a creative leap from the era of the black and white, down to the colored prints, all thanks to the colored printers from either LaserJet or the Ink Jet mechanism. Dubai, being a mega city has explored the evolution of media like every flourishing city, and if you pay attention well enough, you can tell that there is a haul of the printing press in Dubai. This sudden spike in the printing press in Dubai was fueled by demand, but another school of thought says perhaps it is all for the money, as the printing press is considered a lucrative business in the UAE [United Arab Emirates].
In today’s read, we shall consider the dominance of the printing press before now as a form of media, and how evolution has suddenly warmly subscribed to digital media.
What about Digital media?
Several things happened after the COVID-19 outbreak, and just as the world terms it, the world order was disrupted such that mankind sought to secure life first then the pang for daily bread as Maslow’s theory terms it. During this phase, the digital market which was yet to get a total acceptance was considered an option for B2B [Business to Business], and B2C [Business to Customer] respectively. For those who had prior domain or good use of the internet space, they were able to re-strategize and float despite what appeared as adversity to the face of earthlings.
Could digital media be a threat to the printing press?
Do you want the truth or something that you want to hear? I’ll say it either way. Digital media is dominating the Printing Press in many ways than one, and it profits better. With a tool as vital as social media, digital media has been a less expensive, creative, and non-burdensome channel of media to convey messages to the audience.
Digital media is better considered for some type of communication, especially in some age brackets mostly in the millennials and generation Z. While the place of the Printing Press still takes hold, considering demographic and target audience, digital media is a growing threat to the print media.
This article has been provided by The Watchtower – Web Design Agency Dubai
