It is no surprise that videos are one of the most engaging forms of content today. Videos can evoke emotions in ways that blog posts, images, and even podcasts cannot. So, it is not surprising that video marketing is a game-changer for budding businesses in every sector.
YouTube is home to millions of videos and viewers, which is why you need to be on it and know how to market yourself to get as much traction as possible. YouTube marketing is one of the most important examples of content marketing.
How do you make YouTube videos that enjoy high viewership?
How do you create videos that make an impact on YouTube? Here are a few things to remember:
Plan and research your content
Coming up with content is often a frustrating process. A large chunk of content creation is planning and research. If you find yourself in a rut, follow your favorite YouTube channels and emulate what they’ve done. Additionally, study your competitors and how your target audience responds to your content and that of your competitors.
You will begin to find your sticking points and recognize where there needs to be an improvement. You should know by now that viewership and traffic are predicated on the value you offer your viewers, which is why it is vital to find out what they want in the first place.
Come up with a script
Shooting a video without a script is a recipe for disaster. You can prevent this by developing a script and narrative before you proceed to shoot. Come up with a definite storyline and create a storyboard. Everyone involved in the shoot, including the cast and the crew needs to be well-versed with the script to ensure the shooting runs smoothly.
Remember to use lines and phrases that can be understood and make an impact. Ultimately, you want to do everything you can to hook the viewer and have them watch the entire video.
Get your hands on some quality equipment
Gone are the days where you would have to shell out a fortune to put a video together. Thanks to technology, you can save substantial amounts of money on equipment and shooting without compromising the quality. Making YouTube videos doesn’t have to burn a hole in your wallet.
You could get a phone with an excellent camera or a DSLR to shoot high-quality videos. Also, use a tripod to make sure the footage is not shaky. High-quality audio is just as important as high-quality video when you are making videos for YouTube. Poor video quality can cause your audience to close the video in seconds and move on to something else. To avoid this problem, use an excellent recording mic, record the audio, and synchronize it with the video on your video editor.
As far as lighting goes, make sure you are shooting in an abundance of natural light. You can supplement this with other light sources to further illuminate the subject. If you are shooting indoors, consider filming by the window. There are tons of online tutorials on how to sort out the lighting for your video. Be sure to sift through a few of those. While you could assemble a DIY lighting kit, you’re better off investing in high-quality equipment, especially if you are making incredible looking YouTube videos full-time.
Pick the right keywords
Creating excellent YouTube videos is one half of the equation. Marketing is just as important. A keyword analysis is an integral part of YouTube marketing. It is a Search Engine Optimization (SEO) technique you can employ to find your niche’s most searched words. Use these words in your video title and descriptions.
Optimizing your video for YouTube is vital to rank high for YouTube searches. Put yourself in the customer’s shoes and use the keywords in your video description to up the chances of having your video clicked on. Study your competitors and emulate their practices to experience the progress they have. There are several paid and free keyword research tools at your disposal. Before that, you will have to familiarize yourself with the primary parameters concerning keyword research, some of which are Bounce Rates, Click Through Rate (CTR), etc.
Optimize your channel and collaborate with other channels
There are many ways to optimize your videos and YouTube channel, with keyword research being one of them. As far as your YouTube channel goes, use a high-quality, eye-catching profile picture that makes it easy for the viewer to identify your channel. The same goes for your cover image. Coming up with a catchy name for your channel is also critical. Catchy names, titles, and images stand out.
Another way to optimize your videos and increase viewership is to use YouTube cards for each video. You can use YouTube cards to direct viewers to other videos, a website, social media handles, and so on. You can give the viewer a Call-to-Action (CTA) at the end of each video. Using YouTube cards in 2020 is imperative.
What are YouTube Cards?
In simple terms, YouTube cards are interactive cards that you can generally find at the end of every YouTube video, providing you clickable links to other videos, channels, or a website. YouTube cards work well at the end of videos because you can use them to provide a clickable CTA.
The most common CTAs you can find on videos are visiting the official site, subscribing to the channel, checking out the other videos on the channel or playlist, buying a product or service at an exciting offer, and so on.
There you have it – Simple, effective tips to help you kickstart your YouTube video creation and marketing endeavor. You will find many tips and tricks to add to your toolkit as you spend more time sprucing up your channel, but the ones give in this article are some of the essentials.