What comes to mind first when you hear the name Crocs? It would probably be safe to say that the main keywords would be comfort, durability, quirkiness, and controversy.
These shoes took the world by storm twenty years ago when they suddenly appeared in every store and received reviews ranging from adoration to harsh critique.
But love them or hate them, it’s clear that Crocs have changed the world of comfort shoes, so let’s take a closer look at how everything happened.
Table of Contents
Inspiration from the Caribbean
The creators of Crocs are three friends –Scott Seamans, Lyndon Hanson, and George Boedbecker Jr. from Colorado, USA. It all started when they were sailing in the Caribbean islands and unexpectedly noticed clogs made of Croslite material created by the Canadian Company Foam Creations.
The men were so impressed with the shoes that they kept discussing what could be improved to make them even better the whole trip home.
Friends bought the rights to the manufacturing process soon after their return.
The men made a great team, one developing the design, the other becoming the company manager, and the third in charge of all operations.
This passion helped create a very comfortable shoe, and the first Crocs model, “The Beach,” was introduced in Florida at the Fort Lauderdale City Boat Show. In 2004 Crocs had complete and exclusive rights to all Croslite technology.
Unexpected success
The creators of Crocs thought that their unconventionally shaped clogs, designed for sailing and yachting, would appeal to boating enthusiasts and people who love spas, pools, and the beach. However, the unusual shoes impressed millions and caused a real revolution in the fashion world.
Crocs shoe soles provide excellent grip, are water resistant and protect the foot from impact. They are also easy to put on and take off, and each pair has 13 holes to ventilate the feet.
The name Crocs was inspired by the aquatic animal crocodile.
Contrary to popular belief, Crocs are not made of plastic or rubber. Initially they were made from advanced Croslite resin and since 2018 the company switched to the LiteRide material, which is lighter and more comfortable but just as durable and protective.
For gardeners and Hollywood stars
Although Crocs sandals were initially viewed with sskepticism by many, opinions changed immediately after trying on the shoes. Crocs are so comfortable that you don’t want to take them off. The unconventional design or quirky colors? Even better.
It seemed like everyone was crazy about Crocs. Crocs for men and Crocs for women became the most comfortable shoes for working in the garden or running errands, and kids’ Crocs allowed parents to relax without fear of their little ones ruining their footwear by stepping in a puddle or a muddy ditch.
Even Hollywood stars liked the shoes adding to their popularity.
After achieving success, the brand introduced a new model for women, “Nile,” and in 2006, acquired Jibbitz, a company that made clog accessories.
Soon, Crocs acquired more footwear and fashion and expanded expand their product range. They also started selling women’s platform shoes and sneakers.
Quality and durability
Comfortable footwear sometimes doesn’t need much pizzazz– the most important thing is what the shoes are made of.
Crocs sandals are incredibly lightweight and make you feel like you are walking on a cloud. Your feet don’t get tired even after a long day walking or working.
Whether hiking in the mountains or walking on the beach, Crocs sandals give you an unparalleled sense of comfort.
Every model is comfortable and durable, from the traditional clogs to open-toed pool slippers with a rubber sole.
You can wear your beloved Crocs for a long time and enjoy lasting comfort for many years.
Social responsibility
Crocs are committed to social responsibility and donate shoes to those who need them most. The Crocs Cares program donated three million shoes to Kenya, Costa Rica, Afghanistan, Fiji, and other developing countries.
The company also cares for the environment – it has changed its packaging, thus significantly reducing waste, and takes care of saving energy in production.
The popularity of Crocs is incredible: before even reaching its tenth birthday, the company had already sold more than 200 million pairs in more than 90 countries.
Crocs have sold over 720 million pairs and are among the most popular non-athletic footwear manufacturers. Recently the company announced that it plans to earn more than 5 billion by 2026.
And this is not an unattainable goal. During the COVID pandemic, Crocs earned 12.6% more than in 2019, and in 2020 their share price quadrupled. In the third quarter of 2021, Crocs company revenue increased by as much as 73% compared to last year.
For the whole family
Crocs company continues to improve its products and expand its range of clogs, sandals, shoes, and boots.
What people love about Crocs sandals is the abundance of models from classic clogs to flat sole flip flops to platform shoes.
Moms love Crocs sandals as high-quality, durable, affordable, comfortable, and protective footwear for their kids.
Crocs offer an extensive selection of footwear for the whole family, from traditional clogs and boots to winter boots. Everyone will surely find something they like and be inspired by the fantastic colors and unique models.
And then there’s the color choice that will surprise many, from entirely monochrome to various patterns. For playful and unique personalities, Crocs has also created accessories that you can attach to your sandals.
Choose your favorite
Crocs brand and its popularity boldly proved that comfortable shoes could also be fashionable. The easy-to-match Crocs sandals will become an integral part of any wardrobe, and you won’t want to take them off from summer to winter.
Find your favorite model for any season in our SIL.lt online shop and choose the shoes that best reflect your lifestyle and style. So, what’s it going to be? The original clogs, quirky flip-flops, or maybe sturdy winter boots? Whatever it is, be sure that you’ll feel comfortable and have a new favorite pair.
Read also : scoopearth
