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DC is going to copy Marvel Studios, and you have to understand what that means


Warner Bros. Discovery gave in to the obvious: in order for DC to succeed at the box office, it must copy Marvel Studios. DC fans deemed Warner Bros. Discovery CEO David Zaslav has at least said that he is assembling “a team that’s going to construct a 10-year plan that’s entirely focused on DC.”

And David had the guts to concede that he would adhere to the business strategy put forward by Kevin Feige, with the promise of a few minor variations to attempt to set himself apart from the competitors.

“We are not releasing any films until they are ready”

Whatever David Zaslav means by saying, the truth is that a lot of people are struggling with this remark.

Particularly from those seeking clarification after the termination of the Batgirl movie, a move that cost Warner Bros. Discovery at least $90 million.

David Zaslav’s words:

“We believe we can build a much stronger, long-term and sustainable growth business out of DC. And as part of that, we’re going to focus on quality. We’re not going to release any movie before it’s ready. We’re not going to release a movie to make a pittance, but we’re going to focus

on how to make these movies overall the best they can be. But DC is something we thought we could do better, and we’re focusing on that now.”

Zaslav also emphasised the significance of DC’s leading figures in their strategy:

“Batman, Superman, Wonder Woman and Aquaman are brands that people know around the world, and the ability to promote them around the world with great stories is a huge opportunity for us.”

Unlike the previous executives who have worked at Warner Bros., Zaslav suggests in the speech that he will take DC seriously.

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Everyone is aware of the extent to which the Warner Media legal actions have interfered with aspects of the DC film directors’, writers’, and authors’ lives without the necessity to change them. These individuals and their experiences, after all, have unique personalities.

It’s not really a difficulty to emulate Marvel Studios’ business strategy when creating a 10-year plan. Contrarily, it is a solution since it demonstrates that Warner Bros. Discovery has a more well-thought-out strategy for these tales.

The difficulty is in realising that DC’s comedic tales must match those of Marvel Studios in humour. Despite this, certain issues are still unresolved. Who, for instance, will replace Kevin Feige at DC?

It is important to locate someone who can structure this strategy and make it obvious what has to be done and how. Someone with long and broad vision who can naturally start the game by shooting the ball in the chest.

Better if Warner Bros. Discovery gives DC first attention. On the other hand, it is still up to the audience to adopt the attitude that “they know what they’re doing”.

Many people are now aware of how disappointing it was for fans when the almost done Batgirl movie was cancelled. On the other hand, we are dealing with companies that need to turn a profit and are not only a vehicle for fan gratification or charitable giving.

Here, emulating Marvel Studios’ business model might vary significantly from DC since it doesn’t always include providing material on a large scale. Releasing a select few films that will be major events is a highly appealing concept.


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