Translating the Future: How DeepL is Beating the Competition


Translating the Future: How DeepL is Beating the Competition
Translating the Future: How DeepL is Beating the Competition
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6 May, 2023, Bengaluru, India

Have you ever used an online translator and been annoyed by the poor results? If so, try DeepL, a startup that says they offer better translations than Google and others. 

 DeepL Founder Jaroslaw Kutylowski
DeepL Founder Jaroslaw Kutylowski (Image source: Nikkei Asia)

DeepL was started in 2017 by experts in artificial intelligence and natural language processing. The company is based in Cologne, Germany, with offices in San Francisco and London. DeepL uses deep learning to translate between 26 languages, including English, German, French, Spanish, Portuguese, Italian, Dutch, Polish, Russian, Japanese and Chinese. 

How DeepL Beats Other Translators With Cutting-Edge Tech? 

DeepL uses a neural network, a type of AI that works like the human brain. The neural network learns from billions of sentences from books, newspapers, websites and subtitles. 

It recognizes patterns and relationships between words and sentences, and makes translations that are fluent, accurate and natural.Here are some features that make DeepL stand out: 

  • It doesn’t use predefined rules or dictionaries. It learns from data and adapts to new situations. This allows DeepL to handle complex expressions, slang, colloquialisms and cultural references. 
  • It uses “attention mechanism” which helps it focus on the most relevant parts of the source and target texts. This avoids errors like mistranslations, omissions or repetitions.
  • It uses feedback which allows users to rate translations and suggest improvements. So the network can learn from mistakes and improve. 

Why You Should Try DeepL for Your Translation Needs:- 

DeepL claims several advantages over other online translators: 

Higher quality:

DeepL’s translations are more accurate, natural and consistent than Google’s and others. A study by Linguee, also owned by DeepL’s founders, found DeepL outperformed Google by 11% for English-German and 6% for English-French. DeepL has won awards like EMEA Technology Fast 50 in 2019 and German AI Award in 2020. 

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Faster speed:

DeepL can translate up to five times faster than Google and others. DeepL uses a supercomputer in Iceland that processes up to one trillion operations per second, benefitting from cheap renewable energy and natural cooling. 

Better privacy:

DeepL respects users’ privacy and doesn’t store or share personal data or content. Users can delete translation history anytime. DeepL offers encrypted connection and secure API for developers. 

How DeepL Started as a Spin-Off From a Popular Search Engine? 

DeepL was founded by Gereon Frahling and Leonard Fink, former Google employees who worked on Google Translate. They left Google in 2008 and started Linguee, a translation search engine combining human expertise and machine learning. Linguee became popular for language learners and professionals. 

In 2017, Frahling and Fink launched DeepL separately from Linguee. They wanted to create a new generation of online translators to surpass Google Translate and others. They also wanted to challenge US companies’ dominance in AI and natural language processing

Since launch, DeepL has attracted millions of users for education, business, travel and entertainment. DeepL partners with companies using their tech, e.g. eBay translating product descriptions and the European Commission translating documents. 

DeepL aims to make communication across languages easier for all. They plan to expand language coverage and features, and develop new applications like speech recognition, text summarization and content creation.


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Suraj Verma

As a highly skilled and experienced content writer, I have a passion for creating engaging and informative content that connects with audiences and inspires them to take action. With over 1 year of experience in the industry, I have honed my writing skills to craft content that is both effective and SEO-friendly.