Digital marketing recruitment can be a little baffling if you are trying to hire the perfect candidate. Let Pearl Lemon Recruitment help you with that.
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Give them an assignment
A candidate’s skill set needs to be tested. Hence, you can test what he or she can do by giving him or her a small project. Through this, you can discover exactly what his or her skills are. Whether writing a blog, implementing social media campaigns or planning SEO strategies. Focus on your strengths.
Giving the candidate a test will also make them realize the expectations of your company and how they can demonstrate their abilities. You cannot rely solely on verbal interviews. You need to test the candidate’s practical skills as well.
Schedule an individual interview
The candidate passed the test you gave to him/her. Therefore, I scheduled an interview with him/her. You should use a Skype video call if a one-on-one interview is not possible for the candidate.
Face-to-face interviews are still important. Interviews are a great way to get to know a candidate’s true self. By doing so, you will be able to determine their competency.
You can determine how confident and capable the speaker is by observing how s/he speaks. During this interview, you are more able to communicate what you expect of the candidate and also answer any questions he/she may have.
Expertise
Look at the specialization of a candidate when hiring a digital marketer. An individual won’t possess every trait you are looking for.
Digital marketing is a multifaceted field, but a specialist may have a specific area of expertise. In the case of a technology-heavy company, you may want a digital marketer with good technical skills.
You should look for someone who specializes in writing blogs if you need a marketer. Look for a marketer with expertise in email marketing campaigns if you want to hire someone.
Communicative skills
Any job profile should include this. In addition to having great communication skills, a digital marketer should also be able to keep everyone up-to-date with the latest developments.
In the digital marketing world, your brand is sold globally, so your digital marketer needs to be able to convey your message in the simplest of ways.
Digital marketers are responsible for running campaigns, but many other people are involved as well. The marketer should keep the team updated about the project by communicating well with them. This should be considered when interviewing candidates.
Ability to multitask
Digital marketers perform a variety of tasks. Occasionally, he may design a campaign, analyze a current campaign, or handle content strategy.
Each of these tasks is completely different. Make sure that the candidate you’re considering can manage multiple projects at the same time with ease.
The ability to work in high-pressure environments is essential for a digital marketer. When we have too much on our plates, a pressure situation arises. The reason why you should test a candidate is so you can determine the performance and then decide whether or not to hire them.
