If you have a website, then you know that there are some things that you need to do to make it work. One of those things is to get traffic to your site. For your site to be successful and make money, people need to visit it.
If they can’t find your site when they search online or even in their local area, then they won’t be able to use it, and neither will anyone else. So, how do you ensure that more people find your site?
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Try spending a week with no marketing.
It can be hard to know what you’re doing wrong if you don’t have a benchmark from which to compare your site’s performance. So, try spending a week with no marketing. If you’re currently marketing your site, try stopping for a week and see what happens.
Ask your friends and family if they are having trouble finding your website and why. If you have a competitor’s site, try to see what they’re doing right or wrong with their marketing that may be contributing to their success or failure.
Add social media sharing buttons to your content
Adding social media buttons is one of the best ways to get more traffic to your site. These can be as simple as share buttons on every post, or you could even go so far as to create a specific landing page for each piece of content.
This can help you build a strong following on social media, which will translate into more traffic from those networks in the future.
However, if you don’t have much time or money to spend on design and development, then there are some simple ways to add these buttons yourself with just about any blogging platform out there.
If you have a service based business, an online scheduling software will help increase your searchability on Google immensely. You can also add a free booking link to your social media platforms to encourage online bookings and boost your SEO power.
Make sure that whatever method you choose has an obvious CTA (call-to-action) at the end of each piece of content that links back to another post/page on your site or simply redirects straight back home (depending on the type of campaign).
Create an email newsletter
Email newsletters are a great way to reach your audience. With the use of email marketing tools like Mailchimp or Constant Contact, you can easily integrate them with your website. You can send out a newsletter whenever you want and get more people to subscribe so that they’ll be notified of new posts on your site.
Create an email list by setting up an account on one of these platforms and asking people who visit your site to sign up for updates through email. The easiest way is by including a link at the bottom of each post asking visitors to sign up for updates via email. This will allow you to keep in touch with customers better and incentivize them to revisit and stay longer on your website/blog.
Make sure your content is shareable and has links for others to reference it.
One of the most effective ways to get more traffic without having to buy referral traffic to your site is by creating content that people want to share with others. If a reader can’t tell someone else about what they’ve read, then it’s not really worth reading in the first place. The best way to ensure your content is shareable is by making it easy for readers to spread the word about it on social media and other websites.
Here are some tips for making sure you’re creating shareable content:
- Ensure your content has links for others to reference in their work, such as bookmarked pages or articles from other relevant sources. This will help them find new sources of information and bring more traffic to your site.
- Include a link back at least once per article (preferably twice) so readers can see where all this great information came from.
Build a lead magnet and offer it to your readers in exchange for their emails.
A lead magnet is something you offer to your readers in exchange for their email addresses. You can think of it as a bribe. A good lead magnet is valuable to your readers and super easy to create and share with them.
Readers love getting discounts and freebies, so why not offer one? If you’re selling products online, you may have some extra inventory lying around that can go towards building your list. Maybe you have some old blog posts that could be repurposed into a PDF or e-book format — those are also great options.
Once you have your lead magnet ready to go, the next step is offering it up on your website in exchange for people signing up for an email newsletter they receive from you regularly — but only after they subscribe through the link in this email course segment.
Integrate keywords into your site’s content.
The first step to generating targeted traffic is identifying your target audience and finding the search terms they’re using when looking for products like yours. You can use Google’s Keyword Planner tool to do this, but many other keyword research tools offer additional features and functions, such as Moz’s Keyword Tool or Wordtracker’s Free Keyword Tool.
Once you’ve identified some good keywords that relate to what you’re selling, take them into consideration when writing your content—and make sure those keywords appear throughout each piece of text on your website. In addition to including them in your content itself (in titles, subheadings, and paragraphs), be sure also include them in:
- Your title tags
- Meta descriptions
- Images used on pages throughout the site
Conclusion
The strategies outlined above can help you get more traffic to your site. Now it’s time to put them into action and see which ones work best for your audience and goals.
