Empowering App Publishers: GreedyGame's PubScale Journey In AdTech

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Story at a Glance :

Company Name	GreedyGame Media Private Limited
Founder	Adtech Industry
Website Url	https://greedygame.com/
Year of Establishment	2013
Industry Type	Adtech Indusrty
Funding Raised till now	$1.2 million
Global Publishers Network	1500+

The story of GreedyGame Media Private Limited unfolded in 2013, Co-founded by Arpit Jain and Arink Verma, this ad tech startup quickly emerged as a beacon of hope for small-scale app developers searching for growth and monetization opportunities. With an unwavering focus on programmatic advertising, GreedyGame embarked on a mission to reshape the app landscape.

**Arpit Jain: Founder and CEO of Greedygame**

Arpit Chaudhary : CTO of Greedygame — **Arpit Chaudhary: CTO of Greedygame**

Driven by the ambition to become a pivotal force in the ad tech industry, GreedyGame embarked on an inspirational journey that would lead to the creation of their groundbreaking product, PubScale. The team at GreedyGame recognized two pressing needs within the ad ecosystem: publishers struggling with effective marketing and monetization and limited resources hindering the development of powerful monetization tools.

PubScale was conceived as the solution to these challenges, a platform designed to seamlessly integrate ad monetization, user acquisition tools, revenue optimization, and analytics tools. This brainchild aimed to empower publishers while allowing them to focus on content creation and app development.

At the helm of GreedyGame, Arpit Jain, the CEO and Founder, brought a wealth of entrepreneurial experience and a passion for technology and marketing. Arpit Chaudhary assumed the role of CTO, spearheading technological innovation. Drawing from their collective experiences at PayPal, Samsung, and Octro, their expertise became the bedrock of GreedyGame’s success.

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PubScale: Where Technology Meets Monetization

PubScale rapidly ascended to become India’s first AI-powered app growth platform. It brought together monetization and user acquisition tools under one roof, streamlining operations for publishers and advertisers alike. Powered by advanced data analytics, PubScale revolutionized ad targeting, ensuring that every impression counted. PubScale’s user-friendly dashboard empowered publishers with valuable insights, facilitating informed decisions and enhancing user engagement metrics.

GreedyGame’s journey was characterized by its adaptability. Evolving industry norms, such as the phasing out of cookies and shifts in advertiser budget allocations, prompted the company to innovate in targeting techniques and diversify platforms beyond reliance on giants like Google.

“In our journey, we’ve embraced challenges as catalysts for innovation. As industry norms evolved, we adapted by redefining targeting strategies and diversifying platforms,” stated Arpit Jain, CEO of GreedyGame.

“GreedyGame’s vision revolves around empowering developers, ensuring seamless user experiences, and staying at the forefront of ad tech. Challenges define our journey, and innovation is our response,” he added.

Partnerships with industry giants like Reliance Games, Caffeine Inc., Pixalate, and Amanotes further validated GreedyGame’s far-reaching impact. The company’s achievements were also recognized by The Economic Times, The Financial Times, and the e4m Real-Time Programmatic Advertising Awards. With approximately $1.2 million in funding from multiple angel investors, this startup seized opportunities and overcame challenges in the dynamic world of mobile advertising.

Looking Forward: A Vision Beyond

GreedyGame’s path forward is illuminated by the desire to provide even more tools for publishers, offer AI-powered insights, and expand globally. The ambition is clear: to become the ultimate one-stop solution for publisher needs.

Through PubScale, GreedyGame is transforming the lives of app developers. What began as an effort to empower the overlooked grew into a platform that enabled developers to earn, stand out, and thrive in the programmatic landscape.

As each day concludes at GreedyGame, it marks the dawn of endless possibilities for app publishers. The story of PubScale is etched into the annals of ad tech, serving as a testament to empowerment, innovation, and the pursuit of a brighter, more connected future.