Event organization is an expression that attracts more and more people when you think about your future career or reconversion of the one you already have. Still, you need to know what you are getting into before starting the process. That is why we present to you what event management is and its related field: event communication. In this article, you will discover the essentials that will enable you to progress in hiring the best option: definition, usefulness, and so on.
When we talk about organizing events, we usually talk about any event and form of organization. However, today the word is mainly used to refer to a sector of tertiary activity. As a result, the events industry is the sector of the organization of events by experts.
Table of Contents
What is event management?
To fully understand what event management is, it is necessary to define what an event is. Generally, an event is an essential and striking fact that arouses a specific interest of a set of group. However, the events discussed here are designed with a particular goal for a well-defined target audience.
These events can be organized for individuals, companies, communities, or associations. In the latter field, events can be, for example, trade fairs, conferences, openings, congresses, team-building meetings, seminars, product launches, promotional tours, or meetings.
These events can have different objectives, for example, to inform, enable knowledge sharing, foster networking, recruit staff, motivate or thank the existing staff, or strengthen employee team spirit.
What is event communication?
Communication is the main point in common between these different types of events and objectives. Indeed, events for institutions are powerful communication tools that allow a specific message to be transmitted in an original and striking way, which is why the term event communication is used very often.
Event communication differs from other forms of communication as it is not based on a medium; instead, it is about bringing people together around a specific element. This creates a real space for exchange between individuals, in which communication is bidirectional between organizers and participants.
Events are also distinguished from other forms of communication by their punctuality and temporary nature. In addition, event communication is multisensory: it allows you to touch the participants’ five senses to mark their minds better.
What is an event agency?
A company can probably organize its events directly through its internal communication department. However, designing an event is an art, and its organization has many technical limitations.
In fact, most of the time, these events are designed and organized by specialized communication agencies: event agencies. These companies offer services of design, management, organization, and promotion of events that satisfy the wishes and needs of their clients.
An event agency brings together professionals who occupy different functions; the project manager and the client manager are responsible for designing the event and managing the business relationship with the client.
The director or project manager manages service providers, the venue, and general logistics (such as hotel reservations, the venue, or transportation). He is also responsible for developing technical estimates and proposals and may revise the initial project based on technical constraints.
Many agencies have creative people in charge of proposing original ideas for events. However, the current trend is that production managers are capable of being creative.
The content specialist is responsible for organizing the content of the program. On the other hand, the stage manager and the technical director are accountable for the technical design and feasibility of the event.
Some agencies hire their technicians, while others use subcontractors. The technicians make sure that the event runs smoothly when it takes place. They include, for example, the stage manager, sound engineer, decorator, lighting designer, security guards, etc.
Of course, each agency has its organization. Other positions may be added to those listed above as needed. In fact, the roles may vary from one agency to another, as well as their names.
Conclusion
Hiring reliable event management companies in Dubai is a way to get an event’s optimum satisfaction. When you do this, your event will be appropriately planned, organized, and convey its primary purpose. Furthermore, we recommend you follow this link to book the company with well-trained even staffing.
