Google acquires analytics start-up Looker for $2.6 Billion

This post was most recently updated on August 19th, 2019

Google has made long-awaited attainment to strengthen its cloud-computing business, a prosperous industry where it has trailed competitors.

On 6th June, 2019, Google entered into a definitive agreement to acquire Looker, founded in 2012, a unified platform for data applications, embedded analytics and business intelligence. Google believes that Looker spreads its business analytics presenting with two vital capabilities—first, the ability to describe business metrics once in a reliable way across data sources. This makes it relaxed for anyone to inquire data while upholding consistent definitions in their calculations, safeguarding that the teams get precise outcomes. Second, Looker also delivers users with an influential analytics platform that brings applications for business intelligence and use-case specific explanations such as Sales Analytics, as well as a flexible, embedded analytics product to cooperate on business choices.

The addition of Looker to Google Cloud will help them efficiently present clients a more comprehensive analytics solution from ingesting data to visualizing outcomes and assimilating data and insights into their daily workflows. It will also help the company to bring industry-specific analytics explanations in their key verticals, whether that’s supply chain analytics in retailing or either media analytics in entertainment; or even healthcare analytics at global measure.

This acquisition develops on a prevailing partnership between our two companies where the company shares more than 350 joint clients, such as Hearst, WPP Essence, King, Buzzfeed, Sunrun, and Yahoo! who are already using the company products together to solve the value of their business data—from client-centric marketing and support, to data-driven product development, and multipart financial preparation and budgeting. Looker is one of the efficient platforms that can empower the companies to visualize and make use of their huge pool of data and resources by tapping myriad sources. Looker also has a variety of products that enable the companies to develop data-analysis and analytical tools into their own applications.

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While the company deepens the incorporation of Looker into Google Cloud Platform (GCP), clients will continue to benefit from Looker’s multi-cloud functionality and its capability to bring together data from SaaS applications like Marketo, Salesforce, and Zendesk, as well as outmoded data sources. This authorizes companies to generate a unified layer made on any cloud database, including Azure SQL, Amazon, Redshift, Oracle, Snowflake, Microsoft SQL Server or Teradata, as well as on other Public Clouds, and in on-premise data centres.

Looker clients can rest be secured that the high-quality support experience that Looker has provided will be strengthened by the properties, skill, and global presence of the Cloud team. Google will also continue to support best of breed analytics and visualization gears to provide clients with the choice to use a diversity of technologies with Google Cloud’s Analytics offering. For any business that is looking for a companion to help drive digital transformation, the grouping of Google Cloud and Looker will provide implausible data management and analytics platform. This acquisition will surely enable the clients to harness data in different new ways to develop their digital transformation.




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