Google Ads permits you to make and share well-planned advertisements from multiple platforms such as desktop and mobile among your ideal interest groups that can be your potential customers.
It implies that whenever someone is searching on Google Search or Google maps for products and services similar to yours, then your business will appear on the search engine results page. It is how you can reach your ideal customers when your ad seems relevant to them.
Google Ad Manager is a sophisticated platform for ad management, and it provides users with a comprehensive set of tools to create ads that can help them sell their products or services. But Google ads management can be difficult for businesses unfamiliar with Pay-Per-Click (PPC) advertising as it needs expertise, dedication and time.
Keep reading this guide to learn about Google Ads and manage your ad campaign like a pro.
How does Google Ads Manager function?
You can use Google Ad Manager to define your ad inventory seamlessly, and it will help create, report and manage all your advertising campaigns in one place.
1. You can develop tag-based ad units to assist you with improving the overall ad performance. It won’t be required by Google to rerun your ad creative.
2. You can use the tag created by you on your device. The ad tag will request an advertisement from the Ad Manager whenever a user visits your app or website.
3. The advertising units can show an ad to your request. When the request is made, the Ad Manager selects the most suitable advertisement to display. You can quickly get personalised reports showing the ads run by you and your estimated earnings through conversions.
5 Areas to focus on to optimise your ad campaigns and obtain desired results
1. Work on improving Quality Score:
A better quality score would result in an improved ranking. Your QS helps decide how Google ranks you on the search engine results page. Fewer people will see your promotional content if you fail to improve your quality score, and it would result in a much lesser number of clicks. Thus, resulting in more secondary conversions. QR depends upon ad relevance and click-through rates (CTR), which are also affected by the landing page experience.
The evaluation by Google is based upon these parameters, and a score gets allotted to each keyword. But knowing the exact way Google calculates the QR is still not possible but enhancing the click-through rates, relevance, return on investment and landing page experience can boost your quality score. You can check your Quality Score anytime on Google. However, if you wish to improve it, you must work on it.
2. Using appropriate keywords:
Choosing an appropriate keyword is the key to better campaign performance. It is common to find that the keywords you have selected are not doing so well. So, it is essential to choose keywords that align with what a searcher needs and will satisfy their query. Make sure not to use any negative keywords as it might result in Google removing you from the bid.
3. Focusing on the structure:
Having a proper structure is the core requirement for Google Ads optimisation. Without structurally organised play, it is impossible to improve lead quality. You wouldn’t construct an expansion onto a home with a disintegrating establishment. You need to focus on using groups of semantically similar keywords to enhance your quality score, lowering the cost.
4. Try not to run irrelevant advertisements:
To get enough clicks to justify the amount of money you have spent on the ad, it is vital to give a solution to the searcher’s pain points. Your title and ad copy must match the keywords you are bidding on. Note that the solution you are marketing in your advertisement needs to solve the query of the searcher. Otherwise, the cause is lost.
5. Adapt to Your Audience:
It’s far-fetched that you ought to be paying for clicks from each individual in the world. Geographies, demographics and timing play a key role in deciding the audience you should be marketing to. It is suggested to keep testing new ways of targeting your potential customers.
Figure out top-performing locations with the most noteworthy conversions and lowest cost per conversion. If you are getting leads from the places where you cannot serve, you ought to bar those locations from the ad campaign and focus on your top-performing areas.
Google Ads Management is a comprehensive and flexible platform for your digital marketing strategy. You can figure out more about your market or industry and see quick and precise outcomes, which helps you get leads and clients and gives you access to excellent traffic sources.