Introduction

Google AdX is an advertising network that allows you to run Google Ads on your mobile app. It’s free and easy to set up, so it’s no wonder that billions of apps are using it. 

With the increase in mobile app usage comes the rise in app downloads with over 200 billion mobile app downloads in 2021.

Developers and publishers have new opportunities to create apps thanks to this global growth in app revenue and app installs. After that, they can come to us for app monetization.

In this post, we’ll show you how the right combination of ad formats can maximize your app revenue with Google AdX and increase engagement by converting those potential users into paying customers.

Google AdX for mobile publishers

Google AdX is a mobile-first advertising platform that helps you monetize your app. It was designed to be fast, secure and reliable, so it’s easy to set up and use. With Google AdX, you can get real-time reporting on the performance of your ads and make changes quickly to improve them. This means more revenue for you with less effort—plus we’ll keep everything running smoothly in the background so users don’t have any issues with their experience!

What is In-App Advertising?

An app’s monetization strategy is the next critical step after it’s developed.

There are many ways to monetize apps, such as in-app purchases, paid apps, advertising, etc.

The popularity of free apps has made in-app advertising a popular method of monetizing apps. App developers can make money by serving ads within their apps through in-app advertising. Mobile ad networks connect developers and advertisers to deliver mobile ads.

Here’s why In-app advertising is beneficial to publishers and app developers:

• Use various ad formats to test which ads resonate with your users the most.
• Make your user experience more engaging and less disruptive by seamlessly integrating your ads thus improving user retention as well.
• Ads that are contextually relevant to the app will boost your user base.

Why use Google AdX?

For app publishers, Google Ad Manager (AdX) is a popular advertising platform. It was earlier known as Doubleclick Ad Exchange being an ad exchange platform for publishers to sell their ad inventory to advertisers & DSPs.

Google AdX uses machine learning and real-time bidding technology to deliver ads that are relevant to your users. Depending on their characteristics, different people may see different ads. The idea is to show the right ad at the right time, which helps with user retention and conversion.

With Google AdX, you can target your audience with more precision than ever before. You can choose from several ad formats (including display banners and video), as well as customize an ad campaign based on specific goals like downloads or in-app purchase conversions.

Having a large number of advertisers and ad networks allows Google AdX to use all inventory types more efficiently including websites, mobile apps, videos, etc.

Here’s how Google AdX can supercharge your app revenue:

1. Maximize ad revenue

When you have a mobile app, you’re not just looking to earn money from it—you want to do so as effectively and efficiently as possible. If you’re going to be using Google AdX to monetize your app, here are some of the ways you can improve your revenue:

Access wider inventory types: With Google AdX, the publisher can access a broad range of inventory types (mobile app, website, video, and games) for monetization. They get access to hundreds of thousands of advertisers and third-party networks through dynamic allocation in real time. With increased competition, publishers and app developers get better AD RPMs per ad unit sold.

Ad mediation and fallback ads: Google AdX offers ad services like mediation and fallback ads to maximize your ad revenue. When you use these features, your ads will run on multiple ad exchanges at once. For example, if one ad network has a high return traffic rate but a low fill rate (that is, the percentage of impressions that actually lead to clicks), then AdX will automatically pull impressions from another network with a higher fill rate until the first one reaches its optimal performance level.

2. Granular Ad Targeting

You can control who sees your ads and what type of ad formats you want to display on your app with Google AdX.

The following dimensions can be targeted with Google AdX:

• Language, Area
• Internet Connection
• Mobile Operating System: Android or iOS
• Device Type

You can easily optimize your ad revenue with these granular targeting options. Google AdX is especially useful for those who want to drive engagement across multiple platforms, including Android and iOS devices as well as desktops. In addition, it’s easy to integrate into just about any application (and even websites) so there are no expensive or time-consuming processes involved with getting started!

3. Google Ad Manager Reporting

In order to create highly engaging ads that drive profits, you need to understand your ad performance data.

Reports provided by Google Ad Manager provide detailed information on user engagement, behavior, and ad performance.

Using Google AdX, you can view reports on ad requests, device categories, and geo-locations for your app users & tweak your ad formats and ad placements to increase your ad revenue.

To improve revenue and optimize spending, access reports such as fill rates, eCPMs, and ad placement performance on a regular basis.

Additionally, Google Ad Manager provides publishers with a report on ad request discrepancies to inform you if your ad inventories are being used. With these granular reports, you’ll always be a step ahead when it comes to fine-tuning your ad formats and improving your RPMs.

Maximize your app revenue with Google AdX

Google Ad Manager(AdX) is the best platform if you want to maximize your ad revenue through in-app advertising & other app monetization strategies as it offers a number of benefits for mobile publishers.

Scaling your mobile apps and games requires understanding the importance of partnering with the right Google AdX partner. They can help you monetize your app and build your brand, all while making the user experience more enjoyable. 

Top Google AdX partners like MonetizeMore can take your app monetization growth to the next level. Based on their 1000+ publisher testimonial stories, they have data-backed recommendations to help you identify the most lucrative ad placements, demand partners, and header bidding strategies. 

This is how Google AdX partners can help you:

• Their AdOps experts take care of your account operations & split test with various ad formats to set up the best floor pricing
• They set up the best monetization strategies depending on your app niche
• With ad fraud management tools, policy violations are resolved as well.

So what are you waiting for? Get started with Google AdX today.

This post is written by Aleesha Jacob.

Google AdX: How can it maximize app revenue?

Introduction

Google AdX is an advertising network that allows you to run Google Ads on your mobile app. It’s free and easy to set up, so it’s no wonder that billions of apps are using it. 

With the increase in mobile app usage comes the rise in app downloads with over 200 billion mobile app downloads in 2021.

Developers and publishers have new opportunities to create apps thanks to this global growth in app revenue and app installs. After that, they can come to us for app monetization.

In this post, we’ll show you how the right combination of ad formats can maximize your app revenue with Google AdX and increase engagement by converting those potential users into paying customers.

Google AdX for mobile publishers

Google AdX is a mobile-first advertising platform that helps you monetize your app. It was designed to be fast, secure and reliable, so it’s easy to set up and use. With Google AdX, you can get real-time reporting on the performance of your ads and make changes quickly to improve them. This means more revenue for you with less effort—plus we’ll keep everything running smoothly in the background so users don’t have any issues with their experience!

What is In-App Advertising?

An app’s monetization strategy is the next critical step after it’s developed.

There are many ways to monetize apps, such as in-app purchases, paid apps, advertising, etc.

The popularity of free apps has made in-app advertising a popular method of monetizing apps. App developers can make money by serving ads within their apps through in-app advertising. Mobile ad networks connect developers and advertisers to deliver mobile ads.

Here’s why In-app advertising is beneficial to publishers and app developers:

• Use various ad formats to test which ads resonate with your users the most.
• Make your user experience more engaging and less disruptive by seamlessly integrating your ads thus improving user retention as well.
• Ads that are contextually relevant to the app will boost your user base.

Why use Google AdX?

For app publishers, Google Ad Manager (AdX) is a popular advertising platform. It was earlier known as Doubleclick Ad Exchange being an ad exchange platform for publishers to sell their ad inventory to advertisers & DSPs.

Google AdX uses machine learning and real-time bidding technology to deliver ads that are relevant to your users. Depending on their characteristics, different people may see different ads. The idea is to show the right ad at the right time, which helps with user retention and conversion.

With Google AdX, you can target your audience with more precision than ever before. You can choose from several ad formats (including display banners and video), as well as customize an ad campaign based on specific goals like downloads or in-app purchase conversions.

Having a large number of advertisers and ad networks allows Google AdX to use all inventory types more efficiently including websites, mobile apps, videos, etc.

Here’s how Google AdX can supercharge your app revenue:

1. Maximize ad revenue

When you have a mobile app, you’re not just looking to earn money from it—you want to do so as effectively and efficiently as possible. If you’re going to be using Google AdX to monetize your app, here are some of the ways you can improve your revenue:

Access wider inventory types: With Google AdX, the publisher can access a broad range of inventory types (mobile app, website, video, and games) for monetization. They get access to hundreds of thousands of advertisers and third-party networks through dynamic allocation in real time. With increased competition, publishers and app developers get better AD RPMs per ad unit sold.

Ad mediation and fallback ads: Google AdX offers ad services like mediation and fallback ads to maximize your ad revenue. When you use these features, your ads will run on multiple ad exchanges at once. For example, if one ad network has a high return traffic rate but a low fill rate (that is, the percentage of impressions that actually lead to clicks), then AdX will automatically pull impressions from another network with a higher fill rate until the first one reaches its optimal performance level.

2. Granular Ad Targeting

You can control who sees your ads and what type of ad formats you want to display on your app with Google AdX.

The following dimensions can be targeted with Google AdX:

• Language, Area
• Internet Connection
• Mobile Operating System: Android or iOS
• Device Type

You can easily optimize your ad revenue with these granular targeting options. Google AdX is especially useful for those who want to drive engagement across multiple platforms, including Android and iOS devices as well as desktops. In addition, it’s easy to integrate into just about any application (and even websites) so there are no expensive or time-consuming processes involved with getting started!

3. Google Ad Manager Reporting

In order to create highly engaging ads that drive profits, you need to understand your ad performance data.

Reports provided by Google Ad Manager provide detailed information on user engagement, behavior, and ad performance.

Using Google AdX, you can view reports on ad requests, device categories, and geo-locations for your app users & tweak your ad formats and ad placements to increase your ad revenue.

To improve revenue and optimize spending, access reports such as fill rates, eCPMs, and ad placement performance on a regular basis.

Additionally, Google Ad Manager provides publishers with a report on ad request discrepancies to inform you if your ad inventories are being used. With these granular reports, you’ll always be a step ahead when it comes to fine-tuning your ad formats and improving your RPMs.

Maximize your app revenue with Google AdX

Google Ad Manager(AdX) is the best platform if you want to maximize your ad revenue through in-app advertising & other app monetization strategies as it offers a number of benefits for mobile publishers.

Scaling your mobile apps and games requires understanding the importance of partnering with the right Google AdX partner. They can help you monetize your app and build your brand, all while making the user experience more enjoyable. 

Top Google AdX partners like MonetizeMore can take your app monetization growth to the next level. Based on their 1000+ publisher testimonial stories, they have data-backed recommendations to help you identify the most lucrative ad placements, demand partners, and header bidding strategies. 

This is how Google AdX partners can help you:

• Their AdOps experts take care of your account operations & split test with various ad formats to set up the best floor pricing
• They set up the best monetization strategies depending on your app niche
• With ad fraud management tools, policy violations are resolved as well.

So what are you waiting for? Get started with Google AdX today.

This post is written by Aleesha Jacob.