HappyEasyGo is a Gurugram-based online travel startup, founded in May 2017 by Vivek Prabhakar and Boris Zha. The start-up has become popular in the Indian market because they are offering the cheapest flight and hotel bookings to its users. With the help of this funding and with the aim of becoming the best online travel platform in India, the start-up plans to strengthen its air-ticketing business and build an effective hotel division.
According to reports, the start-up has successfully raised nearly Rs 350 Crores from the investment partners including, UOB Venture, CVCapital, Korea Investment Partners (KIP), 10 Fund, Samsung Venture Investment Corporation (SVIC), M&S Partners, and Zero2IPO Ventures.
With the fact that the start-up has been ranked second in the industry with its effective B2C online air-ticketing sales and a user base of more than 10 million, the start-up further plans to make sure that every individual can easily fly at the best-priced tickets. With all the previous funds, the start-up invested in customer acquisition by offering cashback offers for app downloads. They also allow the users to directly transfer the cashback amount to the bank accounts.
On this funding step, Boris Zha, Founder of HappyEasyGo mentioned that this financial boost up has acted as an amazing milestone for the start-up and would enable them to expand the scale of the operations, upgrade the present items and also increase the market share. The start-up plans to make sure that their hotel business runs to over 3,000 bookings a day by the end of December.
With India being the third largest air-traveling country in the world, the start-up is confident to utilize the fresh funds towards gaining a dominant position in the Indian online traveling market.
HappyEasyGo strategies to fast-track their hotels vertical through a localization strategy by maintaining the lowest prices in order to support the dominance in high-speed development of the air ticketing business.
To add on the benefits of the start-up, they have an engine that is dedicated only to price optimization to showcase their ability to search for the lowest point of the real-time market price. With the motive to reach the wider masses, the start-up is also making an effort to lessen the entire cost of acquisition. To make sure that their services reach everyone, they have collaborations with trusted industry players like Mobikwik, VIVO, OlaMoney, Samsung, Transsion, Oman Air and Airtel Payments Bank.
HappyEasyGo also has onboard Lemontree, Golden Tulip, Crowne Plaza, Sheraton, Holiday Inn, Fabhotels and many more small hotels across nearly 82 cities.