Headless Commerce: What Is It & Why Is It Important To Your Business?


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Headless commerce is a new concept when compared to how traditional e-commerce platforms work. However, you can’t take it away from headless e-commerce, as it also offers business owners tons of benefits. One of its benefits is that it helps businesses to create personalized customer experiences. That aside, this e-commerce option also allows customers to enjoy homogeneous shopping experiences.

Before you go ahead with your decision to own a headless e-commerce store for your business, you need to understand exactly what is involved. Interestingly, this is what this post will focus on. It’ll introduce you to everything about headless commerce, including how to enjoy this option with Flatline Agency.

What is headless commerce and is it different from e-commerce?

If you’re familiar with the term e-commerce, you’ll agree that it’s an all-in-one platform that allows the smooth buying and selling of goods and services on the internet. eCommerce involves two different processes; backend and frontend. Yes, it involves the digitization of back-end processes, such as how to manage orders and process payments. It also involves various front-end operations.

Unlike e-commerce, headless commerce mostly focuses on the decoupling of the front-end operations from the back-end processes. This latest trend means the task of building the front end lies in the hands of businesses. After that, they can now connect the front-end processes to their backend, using a reliable API or application program interface.

Here’s how headless commerce work

Using Shopify as an example, let’s talk about how headless e-commerce works. A headless Shopify Plus means your front end and back end are separate.

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First, you need to understand that the key ingredient behind this e-commerce option is “API”, which happens to be a connector between both the backend and frontend.

Unlike traditional e-commerce, headless commerce allows you to leverage multiple backend systems, including content management systems (CMS) and customer relationship management (CRM). These systems help to create touch points for customers.

With headless commerce, your customer won’t see anything that happens at the backend. Once they have a touch point with your shop front, a reliable API will be responsible for sending any information to your headless backend.

How to go headless with Shopify Plus?

Today, there are a few ways to go headless with Shopify Plus.

  • First, you can consider hiring a reliable designer, such as Flatline Agency, to help you build the headless e-commerce from scratch with Hydrogen. In case you don’t know, Hydrogen is Shopify’s headless solution, announced in 2021.
  • Another option is to consider using a frontend-as-a-service (FEaaS) option. Of course, this option has its strengths and weaknesses. So, understand them before going through this route.

Irrespective of the route you’re willing to take, ensure you get your digital business fully prepared for the transition. To do this;

  • You need to first perform an analytics audit on your existing Shopify Plus platform. This move will allow you to identify important metrics you need to improve.
  • Understand the various apps you need and learn GraphQL if you don’t want third-party developers to manage your storefront API for you.

You can learn more on how Flatline Agency can help you go headless with your Shopify Plus webshop.

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Michelle Gram Smith
Michelle Gram Smith is an owner of www.parentsmaster.com and loves to create informational content masterpieces to spread awareness among the people related to different topics. Also provide creating premium backlinks on different sites such as Heatcaster.com, Sthint.com, Techbigis.com, Filmdaily.co and many more. To avail all sites mail us at [email protected].