Cold calling is an established practice in the real estate industry. Real estate cold calling services involve an agent making a phone call to potential customers and advertising the realtor’s services.
The main purpose of real estate cold calling services is to generate new leads. It helps real estate businesses to connect with people who are looking to buy or sell homes.
Cold calls generate basic information about the potential customer. This information is used by the real estate sales agent to build a rapport with the prospect in the long run.
Table of Contents
Advantages of Real Estate Cold Calling Services
Cold calling should be an intrinsic part of a realtor’s marketing strategy. It should be used along with other offline and online marketing funnels. It helps real estate businesses and realtors to increase their profits by:
- Cost-Cutting: Offshore real estate call centers are cheaper because the cost of labour in countries like India and Philippines is a lot lower than that of any developed country.
- Identifying local opportunities: Area codes are particularly helpful when it comes to finding prospects interested in local real estate properties
- Improving your sales method: Real estate cold calling services enable you to gather feedback from a large number of people. This feedback gives you the chance to improvise your sales approach.
Why is a Real Estate Call Center the Best Bet for Realtors for Business Growth?
Quality interaction and proactive communication are the first steps toward generating leads for realtors. They need to have scripts that appeal to specific clients. Agents must leverage the right built-in CRMs to track and follow up on leads.
Realtors do rely on an in-house team for cold calling customers. But it has its downsides. The housing market is characterized by seasonal demands. This means that the in-house real estate calling agents will sit idle when housing demand spirals down. But realtors are obligated to pay their salaries regardless of their monthly business.
It entails recurring expenditure on hiring, training in-house staff, and providing them with monthly compensation.
You need to spend a lot of money on building the necessary infrastructure. This is why realtors are now looking at availing the services of a real estate call center in order to increase their profits.
A real estate call center has everything you need to make your cold calling successful. They have the ready infrastructure, and their agents are well aware of the finer details of cold calling. Let’s now look at the various ways a real estate call center can help expand your sales.
· Generating Leads
When a real estate call center agent talks with a prospect, he/she tries to get the prospect to refer their acquaintances. The agent then proceeds to initiate a conversation with all of these acquaintances.
The real estate call center agent also apprises the potential buyers of your future residential and commercial projects. This helps you to be a step ahead in converting the lead to sales.
· Staying Ahead of Competition
The real estate call centers help you to pitch your listing to the prospect before your competitors. The agents are deft at identifying the leads from the database provided by you. Call center agents then calls up each lead and pitch the property to them. Your competitor without a team of real estate call center would struggle to keep pace with you.
· Building a Prospecting System
Real estate call center agents spend a big chunk of their time developing a prospecting pipeline. They do this with the help of phone calls, email, chat, and targeted social media campaigns. Building a prospective pipeline helps to connect to genuinely interested parties. It also helps to find new local business opportunities.
· Helping the Client in Making a Sale or Lease Decision
Prospects may not always be clear about whether they should sell or lease the property. A real estate call center agent leverages the market information you give them and guides the potential customers to take the Sale or Lease decision. This reduces the need for other agents to come into the picture and improve customer satisfaction.
· Using Strategic Scripts for Cold Calls
Real estate lead calling services evaluate your requirement thoroughly before arriving at a script. They have a variety of scripts pertaining to different scenarios. For example, they have a different script for voicemail and another one for conversing over a call. These scripts are great at building a professional image for individual realtors or real estate businesses.
How Do We Assist You With Our Real Estate Calling Services
ExpertCallers has immense experience in providing real estate cold calling service globally. Our experts use their experience to apply the right lead filtering methods. This ensures that we pass on only quality leads to our real estate clients. We customize our scripts according to our client’s requirements. We devise clever scripts that are guaranteed to catch the customer’s interest and ensure customer satisfaction.
Our agents make sure that they conduct follow-up calls to prospects who failed to show immediate interest. We bank on sophisticated CRMs (Customer Relationship Management) to document all the calls. We constantly work at maintaining and updating all our databases.
Our efficient monitoring system evaluates all the calls made to potential clients and establishes quality parameters. We leverage analytics to give you precise real market insights. Our experts work diligently to ensure uncompromised security. We offer 100% operational transparency through our weekly and monthly reports in accordance with SLA (Service Level Agreements).
Who Are We and Why Are We Considered as An Industry Authority?
ExpertCallers has 12+ years of Experience in providing real estate cold calling services to realtors. Our cold calling team comprises of 1000+ experts, with a minimum of 5 Years’ experience. We provide real estate cold calling service in both English and Spanish. Our cold calling services for real estate investors include lead generation, appointment setting, and others.
