The number of eCommerce retail sales increases year by year. By 2026 it’s predicted to reach 8.1 trillion U.S. dollars. It seems to be attractive and tempting for owners of online stores. Indeed, a lot of work should be done for your store to bring profit.
It’s a great piece of luck that nowadays you can use plenty of applications for your Shopify store, such as the Webtex Shopify app that can help you increase sales and attract more customers.
Now, let’s dig into why you could have low sales on Shopify and consider several techniques to boost your sales.
Why are there no sales?
Before answering how to get more sales on Shopify, let’s look at the root of the problem and find out why your sales can be low.
The most common reasons are the following:
- Low traffic — few people visit your store that means not many potential customers and, as a result, low sales.
- No trust — according to the Baymard institute research held on August 2022, the cart abandonment rate is 68.7% due to the low trust of customers in an online store.
- Lack of promotional offers — something for free always encourages customers to make a purchase.
- Boring landing and product pages — shopping is something of having fun, but it can’t be so in a store that evokes sadness.
Any of the reasons listed above can cause your Shopify store to fold up. Nevertheless, by fixing them, you’ll succeed.
Tips to boost sales on Shopify
Let’s dive into the hacks for growing potential customers to boost sales on Shopify for free.
Use of testimonials
To make people buy more in your store, firstly, they should know about it. How could they make acquaintance? The answer is simple, via testimonials. To get more sales, you should give customers an opportunity to study other buyers’ experiences. Positive reviews encourage first-time customers to use your products or services, and increase their trust in your brand. Thus, don’t forget to place testimonials on the landing page for newcomers, and on the product or cart page for your regulars.
First-time visitors are potential customers of your store. Whether they stay with you and make purchases depends on how you welcome them and invite joining your followers. That’s why the use of welcome popups can play a crucial role in this process. Do not diminish their role, as according to the industry standard benchmark, 5% of your traffic can be converted into subscribers by such popups. Among ideas of what to place in your welcome popup is a discount for the first purchase or subscription, free shipping, the opportunity to become a participant of the loyalty program or some freebies.
By the end of 2025, the number of email users is promised to achieve 4.6 billion. As a matter of fact, you can hardly find a better way to generate your sales than through email marketing. What’s more important, such a tool does not require any extra investments, and at the same time, it’s cost-effective. All you need is just to collect emails from your subscribers and send them personalized emails that will arouse the desire to visit your Shopify store and make purchases. Similar to welcome popups, in such emails, you can offer them a discount, create special offers, share bestsellers, or notify the shoppers about upcoming sales.
One more strategy that can be used to boost sales is certainly cross-selling. What can be better than when customers buy more than they were going to do? A great advantage of this strategy is that you can focus on your lifelong loyal customers and work with them rather than spend time in search of and attracting new ones.
Along with the previous strategy upsell is worth mentioning, a technique of offering more expensive products or services. The benefit of upselling is that you may not have a wide range of products but just of various cost. What is more important, this technique is perfect for enhancing the customer experience. As a result, a happy customer will keep purchasing in the store where they had a great experience wishing to repeat it.
Cart abandonment popups
It’s not a rare case when customers add a product to the cart but leave without purchasing. That can happen not because they don’t like your product or don’t want to buy it but just because they forget or something was unclear. In this case, the best you can do is to use cart abandonment popups. They will remind customers to turn back to the cart, as well as give them a reason to buy products right away. For example, there can be an encouraging message saying that it’s better to buy something now, or it could be too late as it will cost more or the sale will end.
Something for free is a great incentive for customers to make purchases. Free shipping is the most powerful weapon. According to Statista, due to free shipping, 73% of consumers more willingly go shopping online. So, just imagine how it can increase the number of your sales.
As you can see, there are various ways to sell more products or services, such as:
- Adding testimonials
- Using welcome popups
- Implementing email marketing
- Using cart abandonment popups
- Providing customers with free shipping.
You can try each or combine several and figure out which works better for your Shopify store.