How is guest blogging improving the sports industry?

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Guest blogging is improving the audience of the sports industry around the world. The audience of sports is increasing every single day. The main reason behind this is that people are watching various sports event on live streaming. You can say that Guest blogging is actually changing the trends of the modern sports industry.

 In this modern age, sports have developed into a tool to create nationalism and unity in nations. The athletes and sportsmen are turned to be national heroes, and countries are recognized by a flavor of particular sports, like a cricket-playing nation or a football-playing nation. Sports play a positive role in uniting people of society from different social backgrounds. Sports also teach people to understand and tolerate each other.

Sports as an industry:

New ideas and trends are growing all around the world. In our region, the first Indian Premier League(IPL) and now Pakistan Super League(PSL) are great successes. The audience of sports is increasing by every single day. The main reason behind this is that people are watching various sports events on live streaming. You can say that Guest blogging is actually changing the trends of the modern sports industry.

 A new breed of investors appeared, and Franchise cricket became popular in a short period. The fan following of these leagues is huge, and owners of franchises are earning great profits. The other phenomenon of sports is that it creates a business-friendly environment. Tourists love to visit a country where people like to follow sports. The other fact is that Governments earn a huge sum of money by organizing sports events like the Olympics, Cricket, or Football World Cup.

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Top fifteen brands of sports:

 Forbes Magazine in 2019 ranked the 15 biggest sports brands across the world based on total brand value in US dollars. They had included these brands on the basis (Business, Events, Athletes, and Teams).

This data is taken from the official website of “Torren University of Australia”.

This data shows that now in this modern era, sports have been developed into a profitable business, nowadays, companies are investing in sports to get maximum benefits. Top-notch companies are branding by sponsoring a sports event like PSL or IPL. They are also investing individual sports stars to be their brand ambassador. The trend is boosting, and more and more companies are realizing that top sports stars are best suited for their commercial ads.

The concept of the sports market:

The sports market is a market where sports-related business activities take place as the sale of sports services and goods. The potential of sports markets is huge, and new investors are now investing in the sports industry. This market is always evolving. The phenomenon of football clubs like Barcelona, AC Milan, etc, is well recognized in the world. These clubs turned football into a billion-dollar sport. The same phenomenon is now happening in cricket with the emergence of Franchise cricket. It started in India with the success of IPL; then, this model was adopted by other countries like Australia, South Africa, and West Indies. Now PSL is a big success story in Pakistan. The English and Wales Cricket Board is also launching its league this year in June.

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Growth in the sports market:

The turndown is mainly due to lockdown and social distancing rules forced by various countries and economic slowdown across countries due to the COVID-19 outbreak and the actions to hold it.This enormous opportunity in the sports market inclined companies to invest in this market to earn an exponential profit margin.

Other benefits of sports:

 If you use sports as a tool against diseases and different disabilities, then you can lead a joyful and happy life. Sports-related activities increase the immunity of your body. A sportsman’s body’s metabolism works properly, and his ability to fight against diseases is enhanced.

 Sports are also important for releasing stress in this age of hectic routines. By playing a sport you can manage your weight, the heart works properly, controls diabetes, lower cholesterol level, lower hypertension, lower cholesterol level.

Why play a sport ?

Modern research revealed that sports improve your mood and concentration. Sports-related activities like weight lifting and bodybuilding boost your self-confidence and reduce depression and level of anxiety. For children and youngsters sports are essential for their growth and development; youngsters involved in a sport have greater levels of immunity and health compared to those not participating in any game.


Those days are gone when the sport is merely a physical activity. The business entrepreneur turned it into a business entity. Now the masses are attracted to famous sportsmen. Even a mediocre cricketer in Pakistan earns a handsome amount of money. Franchise companies are invested millions of rupees to generate a new breed of cricketer for their team. 

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