How is the online gambling industry changing this year?


How is the online gambling industry changing this year
How is the online gambling industry changing this year
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After the long coronavirus pandemic, many gambling enthusiasts have been wondering what will happen to the online gambling industry, which includes a variety of betting shops, online casinos, etc., in 2023. According to the available statistics, this market has grown considerably in the past year, and its total revenue exceeded $63 billion. And how should the figures change at the end of this year? And how will the entire online gambling industry change over this period?

The development of the gambling industry has run its course.

Online gambling is an ever-evolving industry that includes sports betting, virtual gambling facilities, and more. It’s growing at an unbelievable pace across the planet: get distracted for a moment, and you’ll soon find yourself falling behind its latest trends. The last few years have seen a real boom in the gambling industry in the US: a growing number of states are legalizing betting shops and online casinos, and the number is growing even faster in 2023. Before the introduction of the coronavirus restrictions, the gambling industry was one of those where the steady growth in profits and the steady expansion of customer bases were felt most strongly. Statistics, artificial intelligence, and sober calculations are coming to the forefront in the gambling space, while gamblers are becoming more experienced and sophisticated.

The UK is also trying to keep up with the US, with an incredible number of virtual gambling establishments opening daily. Today the average Briton will not be surprised by no deposit non gamstop casinos, thanks to the abundance of them that have appeared in the country.

So what are the major changes in the industry in 2023, and what trends are we looking for in the online gambling industry?

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The rise of cryptocurrency payments

Cryptocurrency has long been associated with complete anonymity, and virtual gambling sites are actively using it as a payment method. It has come to the point where so-called crypto-casinos have started to appear in the online space. The latest statistics are that almost two-thirds of all bitcoin transfers are linked to the online gambling industry.

Cryptocurrencies and NFTs have become one of the main areas of online investment in the last few years. They are tightly linked to cybersports, which continue to grow strongly, as well as to the meta worlds, which may soon become the new reality for Generation Z. The NFT bubble has in no way diminished in size and even continues to grow little by little, with significant gaming operators such as DraftKings continuing to expand the number of trading platforms with tokens as currency to fantasy sports and sports betting products.

A number of popular bookmakers, casinos, and betting sites have added crypto (bitcoins, Ethereum, etc.) as the method used to deposit and withdraw winnings on their websites. These payment methods are characterized by broad limits and a fast, clear, and convenient deposit process. It is expected that more gambling sites will follow this trend in 2023.

At the same time, gambling is by no means the only emerging industry. The availability of suitable deposit and withdrawal methods is an important factor for users choosing a betting shop or an online casino. From Neteller, PayPal, Interac, and other e-wallets to standard Visa or MasterCard bank cards, operators are finding it necessary to improve the offerings of payment methods in order to make mutual communication with their accounts as convenient as possible for users. The world continues to take its time to further promote cashless payments, and we should expect to see innovative technology moving forward in this area as well in 2023.

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Significant dominance of the mobile audience

Another trend that is developing slowly but very deliberately is the incredible rise of mobile gambling. Gaming resources available on mobile gadgets are much more convenient than desktop versions and offer greater benefits to their users.

Some gambling houses have created special websites and applications for mobile gadgets by adapting their slots for them.

Bookmakers’ mobile apps are optimized for live streaming and live betting and can also be used as an extra incentive for players to sign up for the site and play their favorite games from any mobile device. Today, more than three-quarters of all gamblers prefer mobile devices and forgo traditional computers. Online betting allows customers to place bets at very attractive odds and also offers a number of independent betting markets that will make watching the game as exciting as possible.

It is expected that, in the absence of any new viruses, mobile gaming will start to displace games from the desktop versions of casinos much faster and more dynamically. And the entire mobile gambling market is expected to reach an unprecedented $250 billion by 2027.

Live dealers and VR

What makes playing at the gaming resources as exciting and engaging as possible? For most users, it is the presence of other players at the table and a real dealer at the table, directing the game and dealing with the cards. The best and most effective way to convey this experience is through virtual reality VR and live dealers. By putting on a VR helmet, you can be virtually in a real offline casino without even leaving the confines of your home. So face-to-face interaction and the human element are no longer just a feature of classic land-based casinos. Virtual and augmented reality are capable of giving everyone the feeling of being in a gambling hall among similar gamblers. Innovations in this area regularly occur, and the latest smartwatches, VR helmets, and other useful devices are being developed.

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Promotions and bonuses

Despite the emergence of new and rapidly evolving trends, the tried and tested ways also have a right to exist in today’s gaming resources in 2023. We are talking about generous bonus offers, without which it will be virtually impossible to attract potential customers to play on virtual gaming resources. And without attractive bonuses from direct competitors, it would be virtually impossible to survive the competition.

Customer promotions have long been an important trend in the online gambling industry, and 2023 is not going to change anything in that regard. Some establishments are currently offering first deposit bonuses of up to $3000. This is a great advertisement that gives casino administrators the opportunity to attract a lot of extra new customers.

Responsible Gambling and the Safety of gamblers

In today’s technological age, a great deal of attention needs to be paid to responsible gaming and player safety. And it is undoubtedly very important that casino websites communicate necessary information to customers about responsible gaming and provide resources to assist them. Any platform that operates a virtual gambling establishment should now be required to comply with rules and regulations and promote responsible gaming to the extent possible by providing links to relevant materials and help services. In addition to self-exclusion options and setting daily or weekly deposit limits, gaming portals now offer a variety of tools aimed at protecting players. SSL encryption and constantly evolving data protection technologies ensure that gamblers’ digital security is at the highest level. In addition, new software is being implemented to successfully combat fraud and verify users. Examples of new security measures used in modern virtual casinos include mandatory identity and income verification.
Data analysis and artificial intelligence are penetrating all areas of human life. Users are increasingly shifting their focus to statistical data and becoming more fascinated with numbers. This year and in the near future, the online gambling industry is expecting significant changes and a few new trends. At the same time, some trends, like bonus offers and security guarantees, will remain in place this year and are likely to continue.


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Abhay Singh

Abhay Singh is a seasoned digital marketing expert with over 7 years of experience in crafting effective marketing strategies and executing successful campaigns. He excels in SEO, social media, and PPC advertising.