The revolution that has taken place in recent years in digital technology has seen unprecedented challenges. One of the most crucial innovations of the 21st century in technology is mobile phone applications. Nowadays you can find an application for literally anything; from buying your groceries online to getting insurance, it is all just a click away. The handheld device that is now a necessity more than a commodity, has put your world within your grasp. The dependence of the human race on this little rectangle of technology is uncanny.
With the unlimited options that mobile offers in terms of usage, the areas of application also span across a wide space. Extensions of mobile phone users have been applied in marketing, communication, branding, and a lot more. It is like finding a needle in a haystack if you come across a business not associated in one way or another with technology.
This is what the term digital transformation refers to; the amalgamation of digital technology within the various areas of business. This could include the tiniest aspect of a business’s process; from finance to human resource to project management, each area can now be instilled with technological innovations that make the process better aligned and more profitable. The core functions that digital transformation serves cover two broad parts of any business. One is the way a business operates. The operations of a business refer to the system that has been adopted to create a product or service that will be offered to the public. This includes external aspects of procurement, warehousing, software development, etc., and internal aspects of how employees are handled, hiring, hierarchy, and much more.
The second crucial aspect of businesses that are affected by digital transformation includes the value that is delivered to the customer. This value is a part of every interaction the customer has with the business; from the website to customer support to delivery, every aspect can provide value to the customer. If a business manages to take charge of these two aspects of its entire operations, it has nowhere to go but up.
Every type of business in every area of the world requires technological integration if they want to operate on the scale that their competitors are working on. Whether it’s an educational institute in America, a technical services company in Dubai, or a software house in China, each business needs to acquire the relevant technology. Mobile phone applications have been determined as the fundamental enabler of causing changes owing to digital transformation.
The way that mobile applications play in this regard is a byproduct of the level of reliance the customers have on the device. Developing mobile applications as a supplement to a physical presence online or on the ground is a crucial digital strategy. One that cannot be avoided if you want to operate on a scale that your competitors are working on. They will consistently stay one step ahead of the game if as a businessperson, you fail to invest in mobile phone technology.
One of the most crucial aspects of a business in any industry is customer satisfaction. Mobile phone applications are the most durable and reliable method of doing just that. A business can leverage its position as a value provider by integrating applications that are tailored to its customers’ requirements. It is the most efficient manner in which customer support can be provided to create a fulfilling journey with the business for the buyer.
Incorporating mobile phone applications in a business helps cross the barrier of communication between the various segments of customers in a seamless fashion. It brings all points of interaction at the tips of your fingers. It must be starting to make sense as to why an intelligent leader is expected to assimilate mobile applications in their digital strategy to constantly reinvent the way they operate.
A fundamental way in which mobile phone applications are disrupting the digital landscape in 2021 is by working towards employee engagement. These applications have enabled employees to be connected constantly. They can be aware of the operations and the progress being made towards tasks with the use of these mobile applications. A team that is coherent and well-aligned can better manage customer requirements.
The workforce can benefit from mobile technology in terms of their performance in their roles. A minor step towards a team can improve profitability by leaps and bounds. The core-plus points of integrating mobile applications in a business for employees can be summarized as follows:
- Allows for an interlinked team
- Reduces wastage of resources such as time
- Instant communication between all parties involved i.e. customers, staff, and managers
- Enhances output
- Fewer needs for information technology assistance
- Better customer satisfaction
As previously highlighted the concept of digital transformation has been built on the premise of supplementing the customer experience. In the world that we operate the business in today, customers expect your assistance 24/7. There are business giants such as Amazon that have revolutionized customer support; tailoring their operations to appease every beck and call of the customer. The only way for businesses to provide consistent, personalized assistance to customers is through mobile applications. The data gathered with these applications is what drives further strategies that the businesses set up. The markers along the customer journey that have to be identified can only be done so with the technology in these applications. A prime example of this application is the Chatbot
. An automated response system that gives the persona to the customer of a representative being attentive to their needs when they need them. The customer experience is enhanced by assisting the communication lines between the employees and the customer. It caters to improving the loyalty customers feel towards the company as well. This will in return translate into more sales and increased revenue streams for the business. From the start to the end of a business operation, mobile applications augment profitability at every step of the way.
At the pace with which new technologies are being created, it can be difficult to stay on top of them let alone try and move ahead. It can be a challenge to include the changes into everyday operations culturally and financially, but it is worth it in the long run. Make small changes, experiment with ideas, and move at a slower pace but keep in touch with all the latest technology to keep your business afloat. The little failures at this point are what will lead to ultimate success in the future as the operations proceed with more refined digital strategies.