How sports businesses can get the best returns on their CRM investment


np file 61328
Spread the love

Today’s sports industry is enjoying rapid digitization. Back in the 1970s, most operations were physically transacted in brick-and-mortar offices. 

Today’s ecosystem is a far departure, especially given the enveloping reach of the internet. For example, just anyone can place a bet online with some of the best bookmakers on liontips.com

With such permeation of technologies in the sports industry, businesses in this ecosystem are left with no choice but to aggressively adopt digital solutions to stay competitive.

One of such solutions is leveraging CRM.

An intro into the world of CRM technology

Across the last decade, CRM implementation has increased by an incredible 82.9%, according to CSO Insights. 

More businesses — even those like liontips.in in the sports industry — are joining the CRM bandwagon and streamlining their customer management with automated systems. Yet not all CRM implementations have had a happy ending.

Today, many businesses are whimpering for the poor ROI they are getting from implementing their CRM. In most cases, they have invested significantly in CRMs, and yet the beautiful metrics have not shot up yet. 

Customer retention and acquisition for these sports businesses have remained mediocre at best; customer satisfaction is yet a mess, and conversion is plummeting. Yikes! What could be wrong?

You can’t use CRMs just because it appears fashionable and your rivals are using them. CRMs must serve your needs and be customized to your sports business operation. 

See also  [HSF-2022] La Canada vs Rosemead Live Online 19 August 2022

Well, we love you too much to let you keep wasting your hard-earned money around. Let us tell you how you can enjoy maximal value for every cent you invest in CRMs as a sports business.

 

Make sure your CRM has your business essentials

As a sports business, you want to do more than entertain. You want to be economically viable as well. 

And given the relative exclusivity of the sports niche, just ANY CRM wouldn’t work for you. It is not easy for a sports business to find that custom CRM that fits its business 100%. 

Your choice of CRM should have the core functions you need and be flexible enough to accommodate integrations that give it those supplementary features it lacks.

You will significantly increase the ROI of your CRM if you can put some money into customizations, procuring third-party apps, and critical workflow automation. 

The most optimal CRM for your sports business should be able to integrate email marketing tools, accounting tools, marketing automation, and telephony tools.  

How mobile is your CRM?

Mobile CRMs are on the uptrend as businesses are increasingly savoring their capabilities. Keep your computers aside; the new generation is enthusiastic about mobile platforms. 

Therefore, your CRM system should yet execute fluidly on mobile devices like phones and tablets, giving your team all they need on the go. 

Mobile integration should work with social networks, back-office systems, and web conferencing apps. This ensures that your customer experience is fluid and uninterrupted even when you are out office.   

See also  [HSF-2022] Godwin vs Henrico Live High School Football Online (Virginia State) Stream & On Demand

Go for a Cloud-Based CRM Solution

Cloud is the new sauce! Unsurprisingly, many CRM vendors are now providing cloud models of their CRM for businesses. 

Working with a cloud-based CRM solution ensures you no longer have to be smacking your desk from the frustration of server downtimes, software blips, upgrades, and all the painful contingencies typical of on-premise solutions.

What is more, you get to save a whole lot on hosting. Also, with cloud-based CRMs, you can confidently throw your IT team out the window (headfirst), being that you don’t need them again that much. Yes, cloud-based CRMs are super easy to maintain yourself. 

For sports businesses, cloud-based CRMs are not only more efficient and affordable, but they are also more secure. 

Make the whole process super transparent

To get the best ROI of your CRM, ensure the whole team is on board and everyone has reasonable access to information on the CRM. 

As a sports business, you should have several departments working together, from those handling administrative duties to those on the front directly serving your customers. 

Your CRM should be transparent enough and bring everyone on the same page. Implementing a transparent CRM saves time and money while reducing the chances of error in customer management across a diverse team.

Ensure you have a centralized database that is readily accessible and continuously updated with real-time data of all customer interactions.

By opening up data to everyone, lead nurturing becomes less classified and fluid – ensuring just any of your personnel can take off from where his colleague stopped in communication with a lead.

See also  [LIVESTREAM] American vs Hialeah Live Football In (8/18/2022)

This saves you from all that awkward “come again…oh you said that?” which is normal when an uninformed staff takes on a lead that is already at an advanced stage of your conversion funnel.


Spread the love

Praveen Saraswat
Praveen was born in India. He began writing in 2018, he lives in Agara. He has contributed lots of articles to Scoopearth and another website and the first time he published an article at Scoopearth