How the Internet Changed Video Production


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It’s no secret the effect the internet has had on the areas of film and video production in the modern-day world.

One just has to take a look at how online platforms like Youtube, Netflix, and Disney plus, to name a few has dramatically changed the way people view, produce and consume video content.

With social media playing such a huge role in everyone’s lives these days and a generation who never had the experience of waiting for content to be shown on local television stations.

It’s safe to say that there are a lot of us these days who know nothing about what video production was like before the digital age of computers and smart-phones.

video production Dubai

The point is that as a consumer of video content you may not be aware of how technology has affected the way you view video media.

However, as a producer of video content, it is certainly something one has to put into consideration. And with video production in Dubai considering and adapting to changes in these new technologies is important to keep up with your competitors.

That being said, perhaps the most influential technological innovation in recent times has to be the invention of the internet. 

So let’s take a look at some of the ways the internet and the rise of the digital age have changed video production in Dubai and how that affects your bottom line.

Anyone can do it

Yes, with the digital comes the somewhat interesting fact that now anyone can make a film or video for viewers on the internet.

From Cat videos, homemade skits, short films, and even self-made commercials many people are taking advantage of the numerous platforms, applications, and software that allow them to make a half-decent video production without much actual knowledge about how video production works.

This means the internet is now saturated with countless videos of home-borne filmmakers and entertainers who no one would probably even know if it wasn’t for the internet.

While this has given rise to instant online stars and celebrities, some of whom are famous for some pretty bad content.

As has already been stated, just because anyone can make video content doesn’t mean that any of the actual content or even production on the videos is any good.

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Alas, you might have a hard time finding good content when having to sift through all the bad content out there.

Amateur filmmakers with no area of expertise or education in the field of Video Production find are sure to produce low-quality content. But even so, the truth is that the internet has made it so that the film industry is no longer just for the pros.

So while considering making any video production Dubai, it’s important to work, not just on putting your work out there, but also on the production values, content, and presentation.

Advertising is a lot easier

It is estimated that only 15 percent of Americans don’t use the internet.

With a population of around two hundred and fifty million people, that’s a staggering amount of people who are constantly online browsing the internet, shopping, social media, and on video streaming platforms.

Back in the day, the film industry could only advertise its productions on posters, billboards, television, or when you sat through the trailers at your local cinema.

 Now with everyone walking around with a portable billboard and television in their pockets advertising your video production took on a whole new dimension.

Now film producers can send their posters, trailers, BTS (Behind the Scenes), and other promotional material right the smart-phone and other handheld devices, which drastically increased the awareness of the public and information about upcoming releases and already available video content.   

Websites devoted solely to upcoming and released video productions have saturated the internet.

Making it easy for your potential viewers to take a look at image galleries, featurettes, BTS footage, and interviews with creators and actors taking the whole idea of how films are marketed to consumers to new heights.

Marketing your video production

In keeping with some of the themes of the previous section of this post, it is important to also note that inclusive of the new-age methods of marketing your video production the internet has brought about, there are many other ways the internet can help you market your content.

Email lists are a great way to keep your fans and enthusiastic video and film lovers informed about new releases, upcoming releases, or even future projects.

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Accessing and using the advertising tools available on social media platforms like Instagram, Facebook, Tik-Tok, and others is also a good way to get your video production to people who might just be interested in what you are offering.

Constant updates during the video production on your website and social media platforms like Twitter can also increase interest from people who see your tweets and have an interest in your type of content.

Using all the marketing tools the internet has to offer allows video producers to showcase their work and talent to their prospective audiences.

Learning how to use these marketing tools is certainly one of the most important parts of video production in Dubai and a must if you ever want anyone to see your videos or films.

Piracy is a problem

Well, it can’t be all good all the time. With the creation of the internet, file-sharing was considered a plus that made it easy for people to send and share documents, files, and ideas with other people from around the world.

Of course, with all good things, there’s always a bit of downside and the one major downside plaguing online video production came with the criminal act of online video piracy.

Yes, Piracy is a problem. One that cuts a significant chunk out of the financial pie of the production companies from all around the world.

Leaked videos and cinema-bound movies online have taken millions from Production companies some (Though rarely) completely causing productions to fail in the market even before they get to the moviegoers. 

In certain instances, piracy can lead to people losing their jobs, failing to make a return on investment, and going bankrupt all of which only serve to hurt the film industry as a whole.

So when producing a video production in Dubai it is important to take security measures to secure and ensure that you don’t lose out to those pesky internet pirates.

Customer Feedback

One of the ways the internet has changed the way we think about video content and content, in general, is customer feedback. 

Back in the day film producers had to wait for the movie to come out in the cinema or on television and learning how well your video production did may have taken a while.

These days, once your video is out, you can be sure to get instant reviews from the end moviegoers within minutes of them having watched it.

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No more waiting for professional critics and reviewers to give their take on what you made, the viewers themselves will tell you what they think and whether good or bad you will get instant feedback on what went wrong or what went right with your video production.

Of course, the outcome of your reviews may have a lasting effect on how well your video content does in the market.

Streaming sites have taken the world by storm

Streaming video online is probably a daily part of the lives of the majority of the world by now. You probably won’t go a single day online without watching some kind of video or other, whether it’s a trailer, advert, or short film.

With the success of movie streaming sites like Netflix, Disney plus, Amazon, and Hulu learning a little something about how streaming and streaming sites have become important for the modern-day video production company and filmmakers.

It has become apparent to video production Dubai experts that understanding the technology associated with these platforms can have a positive effect on how one does when entering the area of video production.

Short-form Content

The advent of the digital age saw a rise in the demand for short-form media and video content. We’ve all probably seen at least one by now.

From cute cat videos to skits people have taken the internet bull by the horn and social media platforms have been flooded with short-form content from amateur video makers that are merely for entertainment.

Of course, there’s also a lot of money in it for the creators with social media sites and prospective advertisers offering monetary and material incentives to social media influencers, YouTube celebrities, and independently produced shows and content.

The truth is with so much to absorb online short-form content offers the viewer a video that sometimes takes only a couple of seconds to watch, which allows them to move on quickly to something else before they get bored or distracted.

The popularity of short-form content is evident on most social media sites and has greatly affected the way the public absorbs content.

Final Thoughts So, it’s a no-brainer when it comes to how the internet has affected the way we utilize, receive, and view video content these days. And as such, it is imperative when considering video production in Dubai that you factor in all the ways this may also affect your content.


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