Email checkers or email verification services are tools that help you figure out if the emails on your list are valid or not.
Besides, an email checker tool usually has many other features that help you monitor your campaigns, sender reputation, or even your audience’s behavior. In any case, there are so many of these tools today, and you’ll surely feel overwhelmed once you start your search.
Luckily, we’re here to help you with the process and talk about how to choose the best email checker for your company.
Why Should You Even Use an Email Checker?
With an email verification tool, you can reduce your bounce and spam rate while increasing your engagement rate. Depending on the features of the software you select, you might be able to get more insights about your subscribers, get better return on investment on your campaigns, and overall save money within your email marketing department.
What Should You Consider Before Making a Choice?
Most email verification providers do the same thing: check the syntax, catch-all server detection, check domains, and perform SMTP authentication. In most cases, you can input emails manually or upload a .txt or .csv file of all the emails that you want to check.
Email checkers differ when it comes to speed, accuracy, and pricing, as well as those additional features we already mentioned.
Before you start your search for the best email checker, here’s what you need to do:
- Set a budget. Think about the maximum amount of money you would be willing to spend each month on the licenses. But consider how complex you need this solution to be – the more complex the more expensive it will be.
- Think about additional features. You might not be experienced enough with email validation services, so you can take this step when you already start your research. You’ll need to figure out what additional things you can do with your verifier (and do you really need them). This will help narrow down or expand your search.
Once you’ve set a budget and chosen your features, it’s time to start testning. Look for tools which have a free trial. This way you can create a random list of several emails and put them through each tool to figure out how quick and accurate they are.
In the end, you should pay close attention to this company’s data policies. As countries are making more strict laws surrounding internet privacy, you need to ensure that your service providers are in compliance with those laws.
Wrapping Up
When you put it in an article like this, the search for the perfect email checker solution seems like a piece of cake. But, you should know that it will take some time for you to find a good solution.
We recommend that you get a couple of employees involved in the project. You’ll be able to cover more ground quickly. But, make sure that they’re fully aware of what they need to look for while they’re researching and testing different solutions.
