How to create a PPC proposal that will get your client


How to create a PPC proposal that will get your client
How to create a PPC proposal that will get your client
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Picture it – you’ve been talking to a potential client and had a great discovery meeting. At the end of a meeting, they asked for a PPC proposal. Now, it’s up to you to quickly create and send a great proposal that will help you win the deal. 

In this article, we’ll explain how to create a winning proposal that will speed up your sales process and help you build a long-lasting relationship with your client. 

The importance of a business proposal 

A great business proposal has more than one function. 

It should: 

  • Showcase your offer
  • Help you win over the client
  • Speed up your sales cycle with an integrated signature and payment option.
  • Help you in the follow-up process.
  • Serve as a legal agreement between you and the client

Your client will judge you by your proposal, so make sure it shows that you’re thorough, have a specific plan of action, and know how to bring them results. 

In order to speed up your sales process, choose the right proposal tool. With Better Proposals, you can create a PPC proposal quickly from one of the templates and utilize other helpful features. 

The tool offers proposal AI, a feature that kicks in once you’re in the finishing stages of your proposal writing process. It analyses other successfully signed proposals in your industry and gives you actionable tips on how to improve your document. 

All of their templates come with a digital signature option which allows your clients to agree to the terms of the proposal by typing in their names. The typed-in signature converts into a digital signature which is legally binding and trackable by time stamps and the IP address. 

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This means that your clients won’t have to print out your proposal, sign it and then scan it or send it back by snail mail. It will significantly speed up your agreement process. 

Focus on benefits

In order to create a winning PPC proposal, you need to focus on the benefits you’ll bring to the client. There is a time and a place for everything, and talking about yourself should take place in the earlier stages of your partnership. Once you get to the proposal, ensure you’re only talking about your client. 

You should showcase how you’ll achieve results and success for your client. Make sure you’re using specific numbers as well as storytelling aspects. 

That means that you should explain how much you’ll increase traffic and the number of conversions, as well as what it means for the client. 

A great way to further prove this point is with case studies. They show how you helped previous clients achieve success and give you a chance to let other people talk you up. While writing about your expertise can be enticing, reading a quote from a third party is the best way to build authority in your specialty. 

Show your analysis

In order to convince your potential clients that you’re the best person for the job, you need to show your analysis. Remember, you may not be the only person or company your potential client has reached out to. That means that you have to set yourself apart with your professionalism. 

Show which tools you’ll use and how they will help you create the best PPC strategy. 

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Your analysis should consist of the following: 

  • An SEO health check
  • Competitor research
  • Search volume
  • Keyword search
  • Budget allocation

Show what the tool you’re using suggests for conquering new markets, beating your competitors, and more. 

Proposal structure

The way you present your offer is extremely important. That’s why we decided to provide you with an actionable guide on structuring and writing your PPC proposal. 

We advise you to start by choosing the right proposal software. It needs to be affordable while providing you with all the necessary features. 

Make sure your proposal tool has the following: 

  • A library of proposal templates you can customize to your needs
  • The option to sign your proposal with a digital signature
  • Online payment options
  • Proposal analytics and more

Open up your proposal with an executive summary. In it, you should explain the problem your client is facing in their own words. After that, shortly explain your solution. Don’t go into too much detail; you’ll have time to do that later in the proposal. 

Make sure you’re not taking too much space to talk about yourself or your company. That type of content early on won’t help you engage your audience but will in return, turn them off. 

After your executive summary comes to the process. In it, you’ll detail how you’ll research and construct your PPC campaigns. Make sure to also show a timeline that explains what you’ll be working on each week and when your clients can expect to see results. 

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Source: Better Proposals

Before your show, your prices, help yourself by adding a few positive reviews, quotes, or case studies. This way, you’ll showcase all the benefits of your solution and the value you bring before the pricing section. 

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The first thing you should know about your pricing section is how to name it. Stay away from words like price and instead use words like investment, ROI, etc. That way, your proposal won’t sound like a regular invoice but an investment that will quickly pay off. 

Make sure your price is easy to understand and includes the Google Ads budget. 

From the price, transition into a guarantee and, after that, outline your next steps. If you’re using a web-based proposal tool, this will include explaining the digital signature and payment integrations. 

You also need to explain what happens once your client signs the proposal. Do they need to give you access, send you any materials, and more?

End with your terms and conditions. 

Key takeaways

Investing time and effort into your PPC proposal pays off. It’s the best way to start a business relationship on the right foot. Help yourself by choosing a reliable proposal tool that will help you speed up your sales process and help you win more deals. 


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