Imagine you’re drinking a magnificent coffee. Even coffee tastes greater when it is poured into a cup that delights your eye and fits in your hand like a glove. And if you have a good expensive coffee, you can enjoy all the facets of taste fully and add into your morning a bit of magic. The similar thing happens to UX design.
If it is tailored perfectly, it highlights the value of the app idea and brings lightness, joy and comfort into user life. Actually, you can feel pleasure when dealing with the app: all the things in their own places, the elements are beautiful, understandable and actionable. You can cope with the task fast and smoothly thanks to the well thought UX design.
Table of Contents
Why UX design matters
It seems very simple to mold and design a pleasant cup. But in practice it requires a storebox of skills and knowledge: what kind of clay is better, how to prepare it, what’s the best way to form an ergonomic handle, how to dry and fire the item properly, and how to mix colors for painting.
Only on the surface user experience design services are services that can be perceived as something that can be escaped or completed effortlessly. When you decide to follow this path, your customers are at risk to get wonderful coffee in slippery, same of the style, plastic cups. What’s the probability they will assess coffee as perfect? As you feel, «how» means as much as «what».
When you refuse a superficial glance and dive into the «UX design kitchen», you’ll see how much time and work it takes to build a UX design that brings pleasure to users’ lives.
What tasks UX designers solve and what principles they are guided by
A professional UX designer has a versatile background in order to juggle multidisciplinary skills masterfully. First, he needs to be a gifted researcher, psychologist and marketer to explore the market and your target audience. The UX designer makes it in order to figure out what your users needs and wants and how to build an app that meets customers expectations. Analyzing variegated factors like age, interests, preferences, lifestyle habits etc.
the UX design team makes a portrait of your potential user and constructs a possible user flow on the app. That means they determine what goals can be achieved through the app and what way is the shortest and convenient to match these requirements. The prototype should be tested on real users and their feedback is valuable for meaningful UX design. As your business idea is turned into a design concept, you can get acquainted with the future app through several screens. Assess how the navigation feels and how engaging the design is as an example of potential development. If everything is OK, it’s a green light to start designing the rest of the screens.
The UX designers are guided by several principles in their work. We described above the first known as KISS, which means «keep it short and simple»: any action shouldn’t take more clicks than three. The less is the better. All the significant things should be seen and in short access. Another rule that defines a good UX design says that practice-tested solutions are better than intricate ones.
People like pictograms, icons and location of main features in the «control panel» as they get used to it. Don’t invent the wheel when it isn’t necessary. UX design specialists subdivide all the information in the screen into groups that are easy to perceive. They try to make navigation through the app feel like an easy journey: the screen keeps the user’s attention on the main features and gives hints where necessary. There are no puzzling situations when you are dealing with the professionally tailored application.
What the common mistakes in UX design are and how to avoid them
The stats says that every fourth user felt unsatisfied with the app he had downloaded in Google play. Why did he use it only once? To prevent the same fate, take care of the customers in advance. Invest enough time and expertise into UX design. Later you’ll see how it is rewarding.
You probably met the apps where the necessary buttons are set too close to each other that it’s almost impossible to click precisely where you need. What will the user feel when he can’t manage navigation? Yes, irritation. Another case that is common in unprofessional UX design is when the user can’t find settings or something else because of the too-tangled app architecture. Not everyone wants to feel Sherlock in order to unravel the complex visual hierarchy and to find features he needs. The other extreme is when in an attempt to make design fashionable and unusual you lose rationality and, as a result, customers feel confused. They get used to some conventional things and aren’t ready to spend time learning how it works in your individual case.
The worst thing that can happen to the app is to make users get involved in brainstorming: how to do this, where to find that…
How many users had to ask for a refund because of accidental online purchases? It can be prevented by the defense against the intentional actions.
As you see, it isn’t easy to make the app look personalized and at the same time let users get all they intend to discover. But this is the challenge the experienced UX design team can manage brilliantly.
How to make sure the interface is completed at a top level
The experts at Purrweb are convinced that there should be a healthy balance between following trends and common sense. The harmonic UX design meets the following requirements.
- The interface looks trendy and fresh. Design is clear, understandable and catchy. It is adequate as a reflection of business ideas and users’ expectations.
- When using the app, the user feels in control. This is possible due to well thought visual architecture and logically structured hierarchy. Guided by his intuition, the user can achieve his goals effortlessly.
- And of course, UX design should be personalized and interactive in order to engage users in communication.
When the app looks fresh and intricate but feels similar and thanks to its convenience, you’re on the right path. But the most reliable way to make sure you have done all the things right is to entrust this challenging task to qualified specialists at a recognized UX design agency.
