Press releases are official announcements made by organizations to the media and press. The primary reason for releasing a press release is that the story will be positively covered by the media and get more exposure in the industry. This is why writing a press release requires a lot of tactics and unique features that make it completely different from other posts like blogs, features, and cover stories.
Getting a professional to write a press release for your next announcement is always a good idea but what should be the press release cost? There are some determining factors that one should always consider before paying for a press release writing. So let’s look into the cost factors for a press release –
- The quality:
The ideal length of a press release is short and written in crisp sentences to get the attention of the readers. This is why many people might think writing a press release is easy when in reality it is far from that. A well-crafted press release should be clear and directly communicates with the readers within just a single page of length. The target audience for every press release will also be different such as the general media, the trade magazines, or the potential partners. These are the quality measures that everyone should check before paying for the press release. A press release can cost from $5-$5000, so if it is a critical announcement, checking all the quality measures is a must-do.
- The scope:
This is another cost factor that decides how much you should pay for your next press release writing. How much scope a press release has and how much ROI it can give you also depend upon several matters like identifying the right news, managing the media relations, developing the right distribution network, etc. So let’s dig into the scope and how it impacts the price of a written press release.
- Maintaining the complexity –Most of the times, writing a press release is a bit complex where it is required to conduct multiple interviews, including multiple statistics and relevant quotes. A quality press release that is pricy in nature should maintain these complexities.
- Media kit – Creating and maintaining a media kit along with crafting a well-written press release is equally important. Journalists and reporters are busy so when they are presented with a media kit, it makes their work easier. A media kit includes company details that increase your chances of getting good coverage. So when you’re paying a huge price for a press release, having a media kit is something you need to consider.
- SEO – A press release is a unique opportunity to improve your SEO ranking and be more visible on Google. A well-crafted press release must have keywords optimizing the content and making it pricier.
- Multiple versions – Nowadays, the people who receive press releases are not only journalists but also trade magazines, social media managers, influencers, etc. So while paying for a press release make sure there are multiple versions of multiple releases ready.
- Distribution – while paying for the writing services, you must also consider whether it will be distributed in a strong network. Having a strong distribution network with good connections with the media can help you with the press release’s ROI and get you more visibility.
- The payment method:
Lastly, the payment method, whether you are paying at an hourly rate or flat rate or using the retainer or the a la carte decides how much you need to pay. All of these sections have their own separate benefits and payment range.
So, these are the cost factors of a press release, and after weighing them with much consideration you can decide how much you are going to pay for your content.
