This post was most recently updated on December 13th, 2022
SEO is probably one of the most popular, rarely understood, and mastered marketing channels. Expecting tons of traffic and search queries are high but rarely met. Many business owners and CBD brands start some SEO lead generation efforts on their growth journey and decide to stop shortly after. For CBD brands, SEO lead generation can be a huge opportunity, generating hundreds and thousands of leads on an ongoing basis.
Quite a few things have changed over the years. SEO has evolved and is generally quite a complex channel to master. Search engine optimization is the art of creating web content on a website or blog and ranking ahead of Google search results
Google uses a search algorithm that contains hundreds of factors to determine which page and which domain should be preferred and ranked ahead for specific search queries. A few more factors are undeniably more important than others to bring some light to SEO for CBD brands here.
The number one factor is quality content. In recent years, the importance of contacts has increased. If you don’t have content, get your page to the TOP.
It is essential to understand what the seeker is looking for and answer that search question as clearly as possible. For example, if you have a logo maker website, you can create content related to logo design, trends, and news, and this will educate and drive new potential customers to your site over time. Search engines are like question-and-answer machines that strive to provide the most accurate answer that solves all aspects of the “problem” or query the searcher is looking for.
Third, site-to-page experience is critical. It’s about ease of navigation, the user’s internal journey through your site, bounces, number of exits, and time spent on the page. At the beginning of 2020, Google announced it would pay more attention to these factors.
The next factor in CBD promotion is the entire technical setup of the website, and Google considers dozens if not hundreds of technical factors. It can be little things like page title tags (h1, h2, h3), image tags, meta descriptions (an excerpt on Google), sitemaps, internal links, broken links, and more. For SEO lead generation, page speed is essential. You lose 53% of mobile users if the site takes longer than three seconds to load.
Why are leads so important to business growth?
The top two priorities for marketers are: Lead generation and conversion lead to customers. Only increasing customer satisfaction comes close to the importance of generating new leads. No wonder lead generation is a top priority. Without a steady stream of further information, sales dry up. Without sales, there is no income. And without revenue, your business will close. What’s more, most people who land on your site won’t buy right away. You need to constantly collect leads so that you can develop them and convert them into buyers in the future.
However, not all leads are suitable. Referrals, conferences, and cold calls are excellent lead generation strategies, but they are not enough. You also need to learn how to generate more leads from your online campaigns. Why is ad leads better? Using targeting, you can collect the best information faster and even automate part of the process. How do you make sure your ads are generating quality leads?
You will learn how to generate online leads by improving existing advertising campaigns.
Your landing page (or squeeze page) is one of the essential elements of your online lead generation campaign. The goal is to leave the visitor no choice but to pass on information in exchange for something of value.
Landing pages convert better than most other ads or offers. The average conversion rate is 2.35 percent, but some have conversion rates over 10 percent. If your landing page’s conversion rate isn’t double-digit, you should optimize one or more elements as soon as possible.
Look at a copy of your page, including its title. Make sure your text is short, crisp, and attractive. Users need to understand your product and how it helps them within seconds of landing on your site. Make sure you focus on the benefits to the user and not on features.
For more time, they were tweaking and testing the header than anything else. It will be the first thing a user reads and one of the most significant factors in determining whether they continue to view the rest of the page.
Gathering leads is only the first step in the process; you must educate them. Only two percent of sales are made on first contact, but most salespeople give up after the first try. If you automate the follow-up process, you won’t have to worry about anything.
Create an automatic series of emails sent out at regular intervals. Your goal is to guide leads through every buying process, providing them with the right educational content at the right time. Start by informing them about your broader industry and their everyday concerns. After a couple of emails, you can focus on your product and service and how you can help. The more emails you send, the more you can make your product an email hero and the more direct you can be with a lead.
Spending resources on nurturing leads who will never buy your product makes no sense. That’s why you must carefully target your ads to attract potential customers. It’s essential to take your time when evaluating the effectiveness of ads on your landing page. When trimming and optimizing your ad campaigns, measure the effectiveness of more than just how many people they send to your landing page to sign up.
It is a good indicator, but it is not as important as the number of people who turn into customers. Of course, you will have to wait longer to collect the relevant data. But the result should be a much more targeted and effective advertising campaign.